Central, Central Highland regions aim for int’l tourism brands
It is necessary for the central and Central Highland regions to enhance connectivity, increase competitiveness, and build international-standard brands to obtain sustainable tourism development.
Quang Nam (VNA) – It is necessary forthe central and Central Highland regions to enhance connectivity, increasecompetitiveness, and build international-standard brands to obtain sustainabletourism development.
Deputy Minister of Culture, Sports and TourismVuong Duy Bien made the remark at a forum in Tam Ky city, the central provinceof Quang Nam, on June 10 as part of the sixth Quang Nam Heritage Festival.
The central and Central Highlands are importantareas in the national tourism development strategy through 2020, with a visiontowards 2030, he said, referring to Thua Thien-Hue, Quang Binh, Quang Nam, DaNang, Khanh Hoa, and Lam Dong as successful examples in developing tourism intoa key industry for local economy. However, the regions are yetto own any international-standard tourism brands, which hinders their furthergrowth, the official said.
Deputy Prime Minister Vu Duc Dam recommendedthat localities should make use of their natural and cultural advantages tocreate unique products and bolster regional connection to attract more visitors.
To develop tourism, local authorities should lookfor financial resources from private businesses, he said, adding that humanresources training is also one of the important factors.
The central region, which boasts numerous worldheritage sites, beautiful beaches and classy resorts, has been touting itselfas “the central heritage road”, with Da Nang City dubbed the “gateway” linkingthe world heritage sites of My Son Sanctuary and the ancient town of Hoi An inQuang Nam province with the ancient imperial city of Hue.
Meanwhile, the Central Highlands, comprising fiveprovinces of Dak Lak, Dak Nong, Lam Dong, Gia Lai and Kon Tum, is a land ofimposing mountains and forests.
The region is home to many ethnic minoritieswith varied customs and lifestyles. Its gong culture was recognised as aMasterpiece of Oral and an Intangible Cultural Heritage of Humanity by UNESCOin 2005.-VNA
The Central Highlands region, home to distinct cultures and heritages of 47 ethnic minorities, is looking to leverage its tourism strength to the fullest.
During the National Tourism Year 2014, the region welcomed nearly 6 million visitors, including 400,000 foreigners, generating a revenue of over 10 trillion VND, up 12 percent. Over 4.8 million of them, including about 250,000 foreign tourists, came to Da Lat city, Lam Dong province.
An exhibition on Cham towers in the central region of Vietnam opened in the central province of Quang Nam on June 9, as part of the ongoing Quang Nam Heritage Festival 2017.
The Ky Anh tunnel national historical relic site and the Tam Thanh community art village were opened to the public on June 9 as part of the Quang Nam Heritage Festival 2017.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Gong culture in Central Highlands (Photo: VNA)
