Organic agri-tourism boosts local culture, community in mountainous region of Khanh Hoa
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
Traditional cultural performance by the E De people serving visitors. (Photo: VNA)
Khanh Hoa (VNA) – The development of organic agri-tourism intertwined with the preservation of indigenous cultural value💫s is opening up new opportunities for Ninh Tay commune in Ninh Hoa township of the South-Central coastal province of Khanh Hoa.
Nguyen Minh Thanh, owner of a local farm built on the principles of circular organic farming, said that beyond producing clean agricultural products, the farm also serves as a “stage” for traditional dances and resounding gongs of the indigenous E De people, fostering a sense of community and spreading cultural values.
Thanh explained that combining agriculture and tourism has proven a solution for farm produce, enabling visitors to understand the organic farming process and the real value of each product. “When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product,” he said.
Y Hy, Secretary of the Party Committee of Ninh Tay, which borders the Central Highlands province of Dak Lak, said that for the E De ethnic minority people, gongs are not just musical instruments but sacred treasures – a means of communication with the spiritual world.
He noted that the local E De community, numbering around 3,000, cannot be separated from gongs and their music. “We are working to maintain traditional festivals and the gong culture. It’s how we pass on and preserve our cultural heritage for future generations, ensuring young people never forget their roots.”
A man introduces tourists to local organically cultivated plants (Photo: VNA)
A team of experts from Farmstay Vietnam, renowned for its nationwide agri-tourism experiences, recently visited the commune. Pham Thanh Tung, a Farmstay Vietnam expert, noted that organic agritourism is more than just farm tours and hands-on experiences, it also serves as a bridge between consumers and clean agricultural products linked to the indigenous culture. This model delivers double benefits, helping farmers sell products at higher prices while safeguarding and promoting unique cultural heritage, he said.
The approach is offering a sustainable path forward for the mountainous Ninh Tay region by enhancing the value of its associated products and bringing visitors closer to its nature, community, and culture./.
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