The Central Highlands region, home to distinct cultures and heritagesof 47 ethnic minorities, is looking to leverage its tourism strength tothe fullest.
Lying on a series of contiguous plateaus up tothe height of 500-800m, the region consists of Dak Lak, Gia Lai, KonTum, Dak Nong and Lam Dong provinces, which are rich in biodiversitywith primeval forests, valleys and fantastic scenery in mild climate allyear-round.
The Central Highlands cultural space boastshundreds of cultural, art and architecture identities, enabling thedevelopment of a range of ecological, resort, religious, cultural andadventure tours.
During the National Tourism Year 2014, theregion welcomed nearly 6 million visitors, including 400,000foreigners, generating a revenue of over 10 trillion VND, up 12 percent.Over 4.8 million of them, including about 250,000 foreign tourists,came to Da Lat city, Lam Dong province.
However, there isstill a long way to go to professionalise marketing activities, head ofthe Vietnam National Administration of Tourism (VNAT)’s MarketDepartment Le Tuan Anh told an international workshop “Da Lat – CentralHighlands tourism: integration and development” in Da Lat city onDecember 26.
VNAT called for designing a tourism trademarkidentification system exclusively for the Central Highlands, whichincludes a slogan and symbol, among others.
In the meantime,localities were urged to raise public awareness of environmentprotection practices needed to make tourists come back again.
Anh suggested prioritising marketing campaigns in the ASEAN membercountries, China, Japan, and the Republic of Korea while keeping tolocal destinations, such as Hanoi, Ho Chi Minh City, the central citiesof Nha Trang and Da Nang.
Chutathin Chareonlard, Director ofthe Tourism Authority of Thailand, called on infrastructure to beupgraded and more Thai-speaking tour guides trained since the number ofThais visiting Da Lat city reached 14,000 in the first 11 months of2014.
Experts expected more tours designed for young andelderly tourists from Japan, which has recently shown interests insightseeing in Vietnam.
Japanese and Thai experts proposedthat there should be trips for their media and travel agencies to theCentral Highlands to learn more about its attractions and services.-VNA
Lying on a series of contiguous plateaus up tothe height of 500-800m, the region consists of Dak Lak, Gia Lai, KonTum, Dak Nong and Lam Dong provinces, which are rich in biodiversitywith primeval forests, valleys and fantastic scenery in mild climate allyear-round.
The Central Highlands cultural space boastshundreds of cultural, art and architecture identities, enabling thedevelopment of a range of ecological, resort, religious, cultural andadventure tours.
During the National Tourism Year 2014, theregion welcomed nearly 6 million visitors, including 400,000foreigners, generating a revenue of over 10 trillion VND, up 12 percent.Over 4.8 million of them, including about 250,000 foreign tourists,came to Da Lat city, Lam Dong province.
However, there isstill a long way to go to professionalise marketing activities, head ofthe Vietnam National Administration of Tourism (VNAT)’s MarketDepartment Le Tuan Anh told an international workshop “Da Lat – CentralHighlands tourism: integration and development” in Da Lat city onDecember 26.
VNAT called for designing a tourism trademarkidentification system exclusively for the Central Highlands, whichincludes a slogan and symbol, among others.
In the meantime,localities were urged to raise public awareness of environmentprotection practices needed to make tourists come back again.
Anh suggested prioritising marketing campaigns in the ASEAN membercountries, China, Japan, and the Republic of Korea while keeping tolocal destinations, such as Hanoi, Ho Chi Minh City, the central citiesof Nha Trang and Da Nang.
Chutathin Chareonlard, Director ofthe Tourism Authority of Thailand, called on infrastructure to beupgraded and more Thai-speaking tour guides trained since the number ofThais visiting Da Lat city reached 14,000 in the first 11 months of2014.
Experts expected more tours designed for young andelderly tourists from Japan, which has recently shown interests insightseeing in Vietnam.
Japanese and Thai experts proposedthat there should be trips for their media and travel agencies to theCentral Highlands to learn more about its attractions and services.-VNA
