Bigger investment needed to boost tourism promotion
Vietnam needs to invest more in tourism promotion work to keep up with regional countries, according to the Vietnam National Administration of Tourism (VNAT).
Hanoi (VNA) – Vietnam needs to invest more in tourism promotion work to keep up with regional countries, according to the Vietnam National Admini🍌stration of Tourism (VNAT).
VNAT statistics show that each year, only 2 million USD is allocated for tourism promotion activities, while the figure exceeds 100 million USD in other regional nations, such as Thailand, Singapore and Malaysia.
Vietnam received 7.94 million international tourists in 2015, ranking fifth among the ASEAN nations. However, the figure was equal to just 27 percent of the number of foreign visitors to Thailand, 31 percent of that to Malaysia, and half of the number of Singapore.
In the 2011-2015 period, Thailand and Singapore had an average annual growth of 12 percent and 10 percent, respectively in terms of foreign visitors
Vietnam’s figure stayed at seven percent, even lower than the Philippines at 8 percent, Laos at 15 percent and Myanmar 51 percent.
In order to realise the target of receiving 20 million international visitors by 2019, Indonesia has applied visa exemptions for citizens of 169 nations by March.
Meanwhile, Vietnam has applied exemptions for citizens of just 22 countries as of June this year.-VNA
Ho Chi Minh City set a goal of welcoming 5.1 million international visitors and 21.8 million domestic travelers this year, earning a total of 103 trillion VND (nearly 4.8 billion USD) in revenue.
The capital city of Hanoi hopes to welcome nearly 21.2 million tourists in 2016, including 3.765 million international visitors, according to the municipal Department of Tourism.
Vietnam’s tourism sector aims to welcome one million Russian visitors by 2020, said Deputy Director General of the Vietnam National Tourism Administration Nguyen Quoc Hung.
A tourism e-commerce system will help connect customers to travel companies in an easy and convenient way, spurring tourism, as heard a conference on the use of e-marketing in tourism promotion.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Ha Long Bay (Source: VNA)
