During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.

Festival-goers will explore key city destinations, connect with travel businesses, experience traditional crafts and Old Quarter culture, sample signature local cuisine, and take part in tourism promotion activities.

This is the highest-ever number so far and represents a 134% surge from the figure in Q1 of 2019, before the COVID-19 pandemic broke out.

In early 2025, around 50 events took place, with 13 others scheduled by late March, including three at the national or international level.

The Hanoi Department of Tourism plans to introduce several new tourism offerings in the second quarter of 2025.

To capitalise on early-year success, various destinations are rolling out engaging programmes to attract visitors.

The Ministry of Culture, Sports, and Tourism has rolled out a tourism stimulus programme offering discounts and enhanced experiences for travellers. Many localities have also introduced fee exemptions and discounts at historical sites and tourist attractions.

Vietnam welcomed 17.6 million international visitors last year, achieving a recovery rate of 98% compared to 2019 (the period preceding the COVID-19 pandemic). ​

Ho Chi Minh City's HOZO International Music Festival is back to captivate the audience with a diverse lineup of local and international artists. This year's event, running from December 13 to 15, promises a vibrant celebration of music and culture.

The Thatluang Festival and Laos Trade Fair 2024 officially kicked off in Vientiane on November 11, featuring a wide range of activities.

Public transport company Prasarana Malaysia Berhad, owned by the country's Government, launched the MyTourist Pass on November 10, to encourage people and tourists to use public transport.

Tra Que village, located in the ancient town of Hoi An, Quang Nam province, boasts a rich history of over 400 years in vegetable cultivation, which has been recognised as a national intangible cultural heritage. Today, the village stands out as not only a renowned green tourism destination but also a favorite site for foreign tourists seeking hands-on experiences in vegetable farming, particularly among European and American visitors.

The northern province of Quang Ninh has welcomed its 3 millionth international tourist in 2024. The province aims to achieve a target of 19 million tourist arrivals this year, including over 3.5 million international visitors, which will set a strong foundation for growth in 2025 and beyond.

The number of international tourists visiting Vietnam in July topped 1.15 million, lifting the total in the first seven months to nearly 10 million, expanding by 10.9% and 51% year-on-year, respectively.

Seven out of every ten international tourists arriving in the central beach city of Da Nang pay a visit to the Sun World Ba Na Hills resort - one of Vietnam’s most famous tourism destinations, statistics show.

The number of international tourists visiting Vietnam in July reached topped 1.15 million, lifting the total in the first seven months to nearly 10 million, expanding by nearly 11% and 51% year-on-year, respectively.

Hau Giang province is focusing on exploiting its tourism potential by developing new products and promoting the image of Hau Giang tourism to domestic and international tourists.

Vietnam’s tourism has experienced strong developments over the past years, affirming its new position on the global tourism map with high-class products and top-rated attractions.

The second Ho Chi Minh City River Festival 2024 will be organised with collaboration and support from numerous local units and businesses, as well as many localities nationwide, featuring a wide range of culture, cuisine, and entertainment activities, according to Vice Chairman of the municipal People’s Committee Nguyen Van Dung.

A tourism stimulus programme named “Enjoy Da Nang 2024” was launched in Da Nang on March 29 to strengthen communication effects and introduce local tourism attractions to attract more visitors to the central city.