Vietnam values tourism cooperation with Italy, considering it a basis for the bilateral relations’ sustainable and long-term growth in the time to come, affirmed Deputy Minister of Foreign Affairs Nguyen Minh Hang at the launch of a Vietnamese tourism promotion programme in Milan on November 24.
A corner of Ha Long Bay, the first world natural heritage site of Vietnam, located off the coast of Quang Ninh province. (Photo: VNA)
Rome (VNA) – Vietnam values tourism cooperation with Italy, considering it a basis for the bilateral relations’ sustainable and long-term growth in the time to come, affirmed Deputy Minister of Foreign Affairs Nguyen Minh Hang at the launch of a Vietnamese tourism promotion programme in Milan on November 24.
The diplomat remarked that in Vietnam's tourism development strategy, Italy is identified as one of the key markets with significant potential for exploration. However, the number of Italian tourists visiting Vietnam and vice versa remains relatively modest.
There is ample room for cultural and tourism engagements between the two countries, she said.
With the favourable location of the Milan airport – a key transit hub in Italy and Europe, Hang recommended that both sides soon explore the possibility of establishing a direct flight route between Milan and Vietnam and increase their tourism promotion activities serving better collaboration in the field as well as people-to-people and cultural exchanges.
Andrea Tucci, vice president of aviation business development at SEA Milan Airports, told the Vietnam News Agency that the promotional programme is a highly anticipated initiative. Through it, various new travel opportunities and the early development of direct connections between the two markets can be introduced to the public.
The launch featured a lucky draw to win three free round-trip tickets on the France – Vietnam air route, a dragon dance performance, a photo exhibition, and Vietnamese culinary delights./.
The Vietnamese Embassy in Italy has held a series of activities in the City of Turin to promote the bilateral partnership in politics, economy and culture to mark the 50th founding anniversary of diplomatic relations between Vietnam and Italy.
The film Hoa Nhai (Jasmine) by Vietnamese director Dang Nhat Minh has been screened in Italy as part of activities in celebration of the 50th anniversary of Vietnam-Italy diplomatic relations.
An exhibition featuring Vietnam-Italy solidarity, and the beauty of the land and people of Vietnam is being held from November 13-18 within the framework of the Vietnam-Italy Year 2023 in Genoa.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
A corner of Ha Long Bay, the first world natural heritage site of Vietnam, located off the coast of Quang Ninh province. (Photo: VNA) 
