Vietnam to diversify tourism products to attract more visitors
To meet the diverse needs of domestic and international visitors, Vietnam will focus on different types of tourism products, including developing more sea and island tourism, culture tourism, ecotourism, including community-based tourism, urban tourism, and MICE (Meetings, incentives, conferences and exhibitions) tourism, according to the Vietnam National Authority of Tourism (VNAT).
Hanoi (VNA) - To meet the diverse needs of domestic and international visitors, Vietnam will focus on different types of tourism products, including developing more sea and island tourism, culture tourism, ecotourism, including community-based tourism, urban tourism, and MICE (Meetings, incentives, conferences and exhibitions) tourism, according to the Vietnam National Authority of Tourism (VNAT).
At the 2024 Ho Chi Minh City Tourism Festival in April, nearly 400 products and services were introduced to visitors, while the 2024 Vietnam International Travel Mart in Hanoi offered more than 1,000 promotional tours and products.
Many businesses have also organised stimulus and discount programmes during summer holidays, and launched many new product lines to attract tourists.
The VNAT forecast that in the coming time, the number of domestic holidaymakers will continue to grow but at a slower pace. The trend of applying information technology, artificial intelligence and digital transformation will promote the formation of new methods of tourism.
According to the Ministry of Culture, Sports and Tourism, in 2024, the number of foreign tourists to Vietnam is forecast to reach the same level as in 2019, at around 17-18 million. The country is also aiming to serve 110 million domestic visitors, and earn around 840 trillion VND (33 billion USD) from future holidaymakers.
In the first five months of this year, Vietnam served nearly 7.6 million international holidaymakers, up 64.9% year-on-year and 3.9% compared to the same period in 2019 before the COVID-19 pandemic broke out. Meanwhile, the number of domestic visitors reached 52.5 million.
Revenue from accommodation and catering services in the reviewed period was estimated to reach 296.3 trillion VND, an increase of 15.1% over the same period last year, while travel tourism revenue totaled an estimated 24.2 trillion VND, marking a year-on-year rise of 45.1%.
By 2025, the country is expected to welcome 19 - 20 million international visitors, an♎d serve 120 million domestic visitors. Tourism will directly contribute 7 - 9% of GDP, and create 5.5 million🐽 jobs, including about 1.8 million direct positions of employment./.
The Mekong Delta province of Dong Thap has revived and developed the night market of the Dinh Yen sedge mat weaving village, also known as the “ghost” market, as a unique tourism product to lure tourists.
Hanoi’s tourism industry aims to greet over 30 million visitors, including 7 million international arrivals, and earn more than 130 trillion VND (over 5 billion USD) from tourism in 2025.
Cruise ship Resorts World One carrying 2,128 passengers of different nationalities docked at Con Dao island in the southern province of Ba Ria-Vung Tau on June 2.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
