Vietnam, Japan cooperate to balance tourism development, cultural heritage preservation
Vietnamese and Japanese tourism experts shared experiences and discuss solutions to optimise the cultural heritage preservation and sustainable tourism development at the second Vietnam – Japan tourism seminar in Hanoi on October 2.
Participants at the second Vietnam – Japan tourism seminar. (Photo: nhandan.vn)
Hanoi (VNA) – Vietnamese and Japanese tourism experts shared experiences and di🦩scuss solutions to optimise the cultural heritage preservation and sustainable tourism development at the second Vietnam – Japan tourism seminar in Hanoi on October 2.
The event was co-organised online by the Vietnam Institute for Tourism Development Research (ITDR) and the Japan Transport and Tourism Research Institute (JTTRI).
Speaking at the event, Deputy Director of Vietnam National Authority of Tourism Pham Van Thuy introduced about Vietnam’s advantages to develop tourism.
He noted that Japan is always an important market of Vietnam’s tourism sector.
He said Vietnam is making efforts to develop new and creative tourism products based on cultural values, meeting the increasingly diverse needs of international tourists. However, its tourism sector is also facing challenges in protecting and developing cultural heritage values.
He said maintaining a balance between tourism development and heritage conservation is an important task.
Hirashima Takashi, Deputy Director of the Japan National Tourism Organisation, affirmed that the two countries have many similarities in culture and tourism. In particular, cultural heritage tourism brings many values, contributing to nurturing the pride of each citizen in their homeland and country; raising awareness and mutual respect between cultures and regions in a country and among countries.
He said the tourism industry needs to build reasonable products, economic mechanisms, train human resources, protect the environment and provide livelihoods for people in heritage areas./.
Nha Trang, the capital city of the central coastal province of Khanh Hoa, is leveraging its strengths in marine and island tourism toward sustainable development.
Not only digital transformation, Vietnam's tourism sector is striving to speed up green transformation with the ultimate goal of sustainable development, involving State agencies, businesses, and localities.
The Vietnam International Travel Mart (VITM) Hanoi 2024, slated to take place from April 11-14 under the theme "Vietnam tourism - Green transition for sustainable development," is said to closely follow a new global trend of "Net zero tours" which promotes sustainable tourism and reduces negative impacts on the environment.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
