Vietnam holds great tourism potential for young travellers
Vietnam holds great potential for tourism development for young travellers
Vietnam has great potential to develop a toursim market segment for young travellers, heard a workshop organised by the Institution for Tourism Development Research (ITDR) under the Vietnam National Administration of Tourism.
The ancient riverbank city of Hoi An in the central province of Quang Nam is a popular tourism destination for both domestic and international visitors. (Photo: VNA)
Hanoi (VNA) – Vietnam has great potential to develop atoursim market segment for young travellers, h𒁏eard a workshoporganised by the Instituꦆtion for Tourism Development Research (ITDR) under theVietnam National Administration of Tourism.
Speaking at the workshop on the youth's tourism trends and solutions toattract young travellers in Vietnam, ITDR Director Nguyen Anh Tuan said thatin the past, tourists are mostly middle-aged with quite stable incomes. But now, thanks to the development of global tourism and improved livingconditions, young people have an increasing demand for travelling, he said. Le Quang Dang, a researcher from ITDR who led a study on the tourismtrends of Vietnamese young people, said that Vietnam is amidst the goldenpopulation structure period with people aged from 15 to 35 making up 30% of itspopulation. “Young people are the generation with the most potential for tourism anda promising segment for the breakthrough of the country's smokeless industry,”he said. To young people, travelling is not simply about discovering a place withsightseeing but gaining experiences and looking for long-term meaningfulvalues, Dang said. With dynamism, youth, passion for travelling and exploring new things,Vietnamese young people have updated a series of interesting travel trends suchas solo travel, check-in tourism, green tourism, charity tourism, orbackpacking. Dang’s study found that Vietnamese young travellers usually choosedestinations with beautiful and pristine natural landscapes to experience andexplore with main activities such as check-in photography, camping, walking,mountain climbing, stream bathing, beach bathing, and team building.
To young people, travelling is not simply about discovering a place with sightseeing but gaining experiences and looking for long-term meaningful values. ( Photo: VNA)
Big, bustling cities with festivals, musical shows, walking streets, andnight markets also attract young travellers, he said. According to experts, their spending level for a trip is usually not toohigh but they have high travelling demand, especially since they are willing toplan many trips in the year. Young travellers are a source of tourists in the future as theirtravelling needs can last until they enter middle ages and old ages, sobuilding a business strategy to promote the market share of young tourists isextremely important. Young tourists usually care much about prices, so businesses also need tohave an appropriate strategy to create tourism value chains, increaseexperiences to stimulate spending as well as keep attracting them. In addition, instead of choosing a package tour, young people preferself-designated schedules, customised tours, and book services online. Therefore, localities and businesses need to invest more in digitaltransformation in business activities, and tourism management. They are advised to actively conduct online communication activitiesthrough online platforms or social networks and increase digital experiencesfor young tourists during their trips./.
Despite near-term trade headwinds, tourism has emerged as a source of growth for Vietnam to mitigate the challenges ahead in 2023, according to the “Vietnam at a glance” report released by HSBC on February 6.
As a result of Ho Chi Minh City’s unceasing efforts to diversify tourism products, several has been listed among the top 20 unique tours promising interesting experiences for travellers in Vietnam.
To realise the targets of attracting 110 million tourists and earning some 650 trillion VND (27.5 billion USD) in revenue this year, Vietnam is recommended to develop more products and services to offer new experiences to visitors.
Vietnam’s tourism has won the praise of international media, according to the Vietnam National Administration of Tourism under the Ministry of Culture, Sports and Tourism.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The ancient riverbank city of Hoi An in the central province of Quang Nam is a popular tourism destination for both domestic and international visitors. (Photo: VNA) 
To young people, travelling is not simply about discovering a place with sightseeing but gaining experiences and looking for long-term meaningful values. ( Photo: VNA) 
