Doan Mon, one of the main gate to Thang Long Citadel (www.hoangthanhthanglong.vn)
Berlin (VNA) – Some 50 Vietnamese tourism compani𒆙es are showcasing their products at the International International Tourism Exchange Berlin (ITB) in Germany.
Together they marked the fair’s opening on March 9 by a cocktail party.
This year, Vietnam occupies the largest exhibition space compared to past participation. At the centre of the space, stands a model of Thang Long Citadel’s Doan Mon Gate, one of the main entrances to the imperial citadel with impressive architecture built under Le Dynasty and restored in Nguyen Dynasty.
Visiting Vietnamese stalls at the show, Secretary-General of the United Nations' World Tourism Organization Taleb Rifai praised the beauty of the Southeast Asian country’s landscape and people.
Vice President of the Vietnam Tourism Association (VNAT) Vu The Binh told Vietnam News Agency’s reporters that gathering of all Vietnamese participants in one large space has marked the progress in organisation this year.
He hoped local businesses will round off the ITB with sound outcomes.
Vietnamese Ambassador to Germany Doan Xuan Hung said he was impressed by the decoration of the Vietnamese space at the ITB.
He noted further investment in tourism promotion is necessary, revealing that his embassy plans a range of activities to boost cooperation in trade and tourism between Vietnam and Germany in the near future.
The ITB will run through March 13 with the participation of approximately 10,000 businesses from 187 countries and territories.
According to the VNAT, Vietnam welcomed nearly 8 million foreign tourists in 2015, up 0.9 percent from 2014.-VNA
Vietnam – a safe, hospitable and attractive destination – was promoted to a number of international tourism businesses and agencies during a press conference held in Berlin, Germany on March 5.
Tourism makes Vietnamese and German people closer, Vietnamese Ambassador to Germany Nguyen Thi Hoang Anh said addressing a ceremony promoting Vietnamese Tourism in Berlin on March 6.
The Vietnam National Administration of Tourism (VNAT) expects tourist arrivals from five western European countries to increase by 50 percent in the next three years as visa exemption norms kicked in this month.
Travel operators attending the recently-concluded International Trade Show for Asian Travel Market (ITB Asia) hailed Vietnam’s 15-day visa exemption for tourists.
Vietnamese travel agencies are actively making preparations as they anticipate both opportunities and challenges in a more competitive environment when the ASEAN Community is established.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.