Vietnam Airlines, Saigontourist Group promote Vietnam's destinations in Japan
Vietnam Airlines and Saigontourist Group have scheduled their events to introduce and promote Vietnam's tourism in Tokyo on July 12 and Osaka on July 14, as part of activities commemorating the 50th anniversary of the Vietnam-Japan diplomatic relations.
Japanese firms study information on Vietnamese tourism at the event. (Photo: thesaigontimes.vn)
Tokyo(VNA) – Vietnam Airlines and SaigontouristGroup have scheduled their events to introduce and promote Vietnam's tourism inTokyo on July 12 and Osaka on July 14, as part of activities commemorating the50th anniversary of the Vietnam-Japan diplomatic relations.
Accordingly, the Vietnamese national carrier and leadingtourism corporation have worked together to showcase the image of the country, people,and their aviation and travelling products to Japanese partners, with an aim to boost Vietnamese tourism in Japan and encourage Japanese investment in Vietnam. Theseevents also provide an opportunity for parties involved to meet, exchange information,and propose reasonable measures for comprehensive tourism development,supporting the economic, trade, and tourism recovery goals of the governments.
As part of the events, Vietnam Airlines and SaigontouristGroup have so far signed cooperation agreements with many Japanese partners,including the Japan Association of Travel Agents (JATA), Japan National TourismOrganisation (JNTO), All Nippon Airways (ANA), Peace In Tour, and MS Tour. Thesepacts are expected to bringing more enticing experiences to travellers fromboth nations.
At the signing ceremony (Photo: VNA)
ANA Executive Vice President for Customer ExperienceManagement & Planning Tomoji Ishii saidANA has shared a close cooperative relationship with Vietnam Airlines for manyyears, and will leverage this relationship to actively promote various forms oftourism to Vietnam."
Vietnam Airlines currently operates 124 flights per weekbetween Hanoi, Ho Chi Minh City, Da Nang, and four major cities in Japan – Tokyo,Osaka, Fukuoka, and Nagoya. It also has the largest market share in passengertransportation between the two countries, accounting for nearly 35%.
Additionally, Japan is among the top five most importantinternational markets for Saigontourist Group. Prior to the COVID-19 pandemic, thecorporation served over 200,000 Japanese visitors to Vietnam and tens ofthousands of Vietnamese tourists travelling to Japan each year./.
The southern metropolis city of Ho Chi Minh and the Consulate General of Japan on January 9 signed a Memorandum of Understanding on human resources training for tourism sector.
The Japan National Tourism Organisation (JNTO) on February 14 released a video clip promoting Japanese tourism with the participation of Nhi Thang Family, including renowned Vietnamese singer Dong Nhi, businessman Ong Cao Thang and their daughter Winnie.
Asian destinations, including Vietnam, are always on the list of favourites of the Republic of Korea (RoK), Japanese and Taiwanese tourists, according to a report conducted by travel market researcher The Outbox Company.
Vietnam and Japan have many opportunities for mutual tourism promotion, boosting economic recovery after the COVID-19 pandemic, said experts at a workshop held by the Japan National Tourism Organisation (JNTO) in Ho Chi Minh City on February 23.
A workshop on Vietnamese tourism and carriers, co-hosted by Vietnam Airlines and travel operator Thien Minh Group (TMG), took place in Tokyo on March 24, gathering 80 travel companies and airlines from both nations.
A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam, with short videos showing tourists holding their passports, wheeling their suitcases through airports or exploring Vietnam’s scenic landscapes, diverse cuisine and unique culture - all set to upbeat, catchy soundtracks.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Japanese firms study information on Vietnamese tourism at the event. (Photo: thesaigontimes.vn) 
At the signing ceremony (Photo: VNA) 
