An aerial view of Co Loa - Hanoi's oldest citadel. (Photo: VNA) Under the plan, the tourism activities will be conducted flexibly andadaptively to the pandemic condition. This highlights the coordination amongsectors and localities to build and improve the quality of destinations, and tocreate high-quality tourism products.
“The Hanoi Department of Tourism, along with a number of districts withpotential and strengths such as Ba Vi, Son Tay, My Duc, Soc Son, will investbuilding models of agricultural, rural and community tourism towards greentourism, as well as tourist destinations associated with local heritage-relicsor craft villages," said the director.
In particular, the capital's tourism will be completely reformed andrestructured to become a modern, professional, branded and highly competitiveeconomic sector, she noted.
To achieve this goal, Hanoi’s green economy will focus on three breakthroughs –increasing investment resources; developing mechanisms to encourage and supporttourism development; conducting digital transformation to ensure sustainabledevelopment and significantly contributing to the city's economic growth,aiming towards the goal of becoming a spearhead economic sector.
According to Giang, the municipal Department of Tourism will focus onresearching and building breakthrough and attractive products to meet tourists’new demands and tastes in the new context.
In addition, the capital's tourism will strengthen links with businesses topromote, cooperate, exploit and develop the tourism market, while promotingcooperation with a number of key provinces and cities such as Ho Chi Minh City orDa Nang to build and develop strong tours of Hanoi like MICE tourism (meetings,incentives, conferencing and exhibitions), tourism combined with healthcare,among others.
At the same time, coordination with domestic and international media units willalso be strengthened to promote the image of tourism in the capital and getprepared to welcome international tourists under the direction of thegovernment.
Roadmap
The plan to restore and develop Hanoi’s tourism in adaptation to the COVID-19pandemic in 2022-2023 will be conducted in two stages.
In the first phase, lasting from the first and second quarters of 2022,activities to welcome and serve tourists will be implemented in localities inassociation with safe pandemic control and prevention procedures. Accordingly,management agencies and tourism businesses are ready to prepare resources andconditions to welcome international tourists under the allowance of thegovernment.
Tourism activities are regulated according to the city's pandemic level. In thecase of a complicated pandemic, they will be reduced in scale and scopeappropriately.
In phase 2, starting from the third quarter of 2022, all tourism activities andproducts in the city will be restored, regardless of their types, scales andscopes in the condition of safely adapting to the pandemic. The city willimplement the plan to welcome international tourists according to theGovernment's opening schedule, focusing on key tourism markets with highvaccine coverage and good pandemic control.
The fulfilment of the set goals demands that the Department of Tourism andrelevant organisations synchronously implement many solutions, includingensuring safety at destinations and tourism service business establishments,building diverse, unique and attractive tourism products as well as a number ofmodels of rural and agricultural tourism development.
In addition, the organisations will strengthen advertising and promotionactivities to attract tourists; accelerate digital transformation in tourismactivities; support enterprises to develop human resources to meet therequirements of tourism recovery and thoroughly prepare plans to welcomeinternational tourists.
Hanoi authorities have officially allowed the reopening of a series of heritagesites in the city, such as the Temple of Literature and Hoa Lo Prison Relic,since February 15, which have attracted a large number of tourists.
According to the recovery plan, Hanoi strives to welcome and serve 9-10 millionvisitors in 2022, including 1.2-2 million international visitors. Total revenuefrom tourists is expected to reach 27-35 trillion VND.
By 2023, the city is planning to welcome and serve 12-14 million visitors,including 2.5-3.5 million international visitors, earning a total revenue from 42to 55 trillion VND./.
VNA
