Thua Thien – Hue (VNA) –The tourism sector of the central province of Thua Thien-Hue andFayfay.com Co., Ltd., of Hong Kong , China signed a cooperation agreementduring a local ceremony on March 7.

Signatories wereActing Director of the provincial Tourism Department Le Huu Minh and co-founderof Fayfay.com Kelvin Wu.

Accordingly, bothsides will popularise local destinations, tourism products and services, events,and festivals; hold tourism seminars and festivals; and invite investors tofuel sustainable tourism development.

Speaking at theevent, Minh expressed his wish that products on Fayfay.com would inspire moretourists from Asia, especially Northeast and Southeast Asia, to visit theComplex of Hue Monuments. With the partnership of Fayfay.com, ThuaThien-Hue and the central provinces of Da Nang, Quang Nam, Quang Binh, andQuang Tri hope to access more tourists from Asia.

Wu said Hue welcomed4.33 million tourists last year, up 14 percent annually and earning nearly192.4 million USD.

He believed thattourist arrivals in Hue and other central localities will hit record highs thisyear.

Wu said Fayfay.comwants to introduce the region’s culture, history, world heritage sites, andbeaches to visitors from Hong Kong, Taiwan, and Southeast Asia on its digitalplatform.

Fayfay.com is a HongKong-based e-commerce travel platform dedicated to local experiences inVietnam. Meaning “fly, fly” in Cantonese, it aims to make visiting Vietnam ashassle-free and enriching as possible. –VNA