The central province of Thua Thien-Hue has issued a strategy to develop brands for provincial specialities and souvenir items by 2020 (Illustrative photo: VNA)
Thua Thien-Hue (VNA) – The central pro🔴vince of Thua Thien-Hue has issued a strategy to develop brands for provincial specialities and souvenir items by 2020.
The strategy will introduce those products in mass media and support the launch of the province’s electronic commerce platform. There are nine local products tourists favour as souvenirs, namely me xung (sesame candy), sour shrimp sauce, lotus seeds, cajuput ointment, Thanh Tra pomelo, embroidered paintings, Hue conical hats, ao dai (traditional long dress) and ao dai fabric. This year, Thua Thien-Hue will enhance support for local businesses and manufacturing facilities to expand their markets and introduce their products to domestic and foreign consumers, thus establishing sustainable production chains and contributing to provincial development. The province will also work to diversify handicrafts and gift items for visitors, aiming to restore and develop traditional craft villages and promote the national target programme on building new-style rural areas. Chairman of the provincial People’s Committee Phan Ngoc Tho said the province will create a seal for its specialities and prioritise favourable products and organic goods. Those products will be promoted in domestic and international trade fairs. In addition, Thua Thien-Hue will develop new souvenir items, including bamboo paintings, bamboo and rattan weaving products and pottery, along with building manufacturing facilities for those products, he added. The province will also strengthen links with businesses, facilities and distributors to bring its products to other localities such as Hanoi, Ho Chi Minh City, Da Nang and new potential markets.-VNA
Thua Thien-Hue province has been taking numerous measures to truly turn tourism into a spearhead industry, and these efforts have resulted in encouraging outcomes.
Thua Thien-Hue has received 25,000 EUR (29,000 USD) from a UK national who donated the money to help the central province develop traditional craft products.
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When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
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Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
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The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
The central province of Thua Thien-Hue has issued a strategy to develop brands for provincial specialities and souvenir items by 2020 (Illustrative photo: VNA) 
