Thailand seeks to position itself as global tourism hub
Thailand’s Prime Minister Srettha Thavisin has called on governors of 55 second-tier tourist provinces and tourism authorities to further develop infrastructure and offerings as well as explore measures to position the country as a global tourism hub in line with the Government’s “Ignite Thailand” vision.
Visitors to the Royal Palace in Bangkok, Thailand. (Photo: AFP/VNA)
Bangkok (VNA) - Thailand’s Prime Minister Srettha Thavisin has called on governors of 55 second-tier tourist provinces and tourism authorities to further develop infrastructure and offerings as well as explore measures to position the country as a global tourism hub in line with the Government’s “Ignite Thailand” vision.
Prime Minister Srettha laid out his strategy to boost the Thai economy in the second half of this year at a recent meeting with the 55 provincial governors, executives from the Tourism Authority of Thailand, and representatives from related private bodies.
The PM underlined the importance of enhancing connectivity between well-established and second-tier tourist destinations to spread benefits of tourism nationwide as part of the overall “Ignite Thailand” vision.
He said the Government prioritises promoting 55 second-tier tourist provinces along with the readiness of each destination in the areas of attractions, accommodation, transportation infrastructure, local identity, and culinary experiences.
Travellers should be encouraged to try local food, see local culture, seek unseen attractions, buy local arts and crafts, and participate in local sports.
Srettha stressed that cooperation from the public and private sectors is crucial to developing and improving the capability of the 55 provinces under such policies as developing transport infrastructure, tourist facilities, new attractions, and new tourism offerings.
The Government will support local businesses through tax incentives, training and upskilling of tourism workers, improvement of safety standards, promotion of responsible and sustainable tourism. It will maximise digital and social media for publicity.
The Government also plans to nominate so꧒me provinces for the UNESCO world heritage status, he added./.
Thailand is striving to become a centre for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Southeast Asia, and considering Vietnam as one of its potential partners for cooperation in this field.
The Tourism Authority of Thailand (TAT) is seeking partnerships with at least 11 international airlines in a bid to bolster rising and mature markets in the second half of this year.
Thai Prime Minister Srettha Thavisin said on June 8 that his government would scrap the proposal by the previous administration to charge a 300 THB (8.2 USD) tourism fee targeting air passengers.
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