RoK takes lead in tourist arrivals in Thua Thien-Hue
Visitors from the Republic of Korea (RoK) accounted for one third of the 1.01 million foreign tourists to the central province of Thua Thien-Hue in the first half of this year, creating the largest market of the province’s tourism sector, statistics show.
Foreign tourists visit Dai Noi (Imperial Citadel) in Hue city (Photo: VNA)
Thua Thien-Hue (VNA) – Visitors from the Republic of Korea (RoK) accounted for one third of the 1.01 million foreign tourists to the central province of Thua Thien-Hue in the first half of this year, creating the largest market of t💙he province’s tourism sector, statistics show.
Other important markets include France, Germany and the UK. The province, home to the capital of the last feudal dynasty in Vietnan, welcomed a total of 2.38 million tourists in the period, a rise of 36.36 percent over the same period last year. In the January-June period, Thua Thien-Hue raked in 2.27 trillion VND (98. 7 million USD) in tourism revenue. However, the province has yet to have major shopping centres and is currently lacking of Korean-speaking tour guides to serve holidaymakers from the RoK.
To attract more visitors, since the start of the year, Thua Thien-Hue hosted numerous events such as cultural festivals, notably the 10th Hue Festival, which took place between April 27 and May 2.
T🌄he province also took measures to🌜 restore its relics, while creating new qualified services, thus meeting increasing demand of visitors.
In addition, the provincial tourism sector has enhanced links with other localities in the region to ensure the operation of the Road of Heritage Sites in Central Vietnam travel tour. In early July, the Hue Monument Conservation Centre started to launch an art programme titled “Royal Inspiration” in Hue Imperial City by night and Change of Guards ceremony at Ngo Mon Gate, creating a highlight for the Hue Imperial Palace at night. Vice Director of the provincial Tourism Department Le Huu Minh said that in 2018, the province will expand some areas on Truong Tien bridge to turn it into a cultural space at night. A cultural space will also be established in Le Loi street, and more food zones and art activities arranged in Pham Ngu Lao, Vo Thi Sau and Chu Van An streets, he added. The province recently launched a project to illuminate the Hue flag tower at night with 1,000 LED bulbs. Thua Thien-Hue aims to attract 4 – 4.2 million visitors this year, up 10 – 12 percent, with about 40 – 45 percent being foreigners. It hopes to record a 15-percent increase in tourism revenue to 4.2 – 4.3 trillion VND (184.1 – 188.5 million USD Hue city in Thua Thien-Hue province is home to five UNESCO-recognised heritages, namely the Complex of Hue Monuments (World Heritage Site), Nha nhac – Vietnamese court music (part of the Representative List of the Intangible Cultural Heritage of Humanity), the woodblocks of the Nguyen Dynasty (part of the Memory of the World Programme), the imperial archives of the Nguyen Dynasty (part of the Memory of the World Programme), and the Royal Literature on Hue Royal Architecture (part of Documentary Heritage in the Memory of the World Programme in the Asia-Pacific region).-VNA
The Republic of Korea (RoK) and Vietnam’s central province of Quang Nam will intensify community and cultural activities, and share experience in preserving and promoting cultural values.
The Republic of Korea’s Seoul city and the Saigontourist Travel Service Company of Vietnam will join hands to develop tourism in both nations under a Memorandum of Understanding (MoU) inked between the two sides last month.
A seminar on ASEAN-Republic of Korea tourism investment took place in Seoul on June 6 to provide up-to-date information on investment environment and opportunities to invest in tourism industries of the 10 ASEAN member states.
The Vietnamese central city of Da Nang has become one of the most popular tourist destinations for people of the Republic of Korea this year, according to a Korean online ticket seller.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Foreign tourists visit Dai Noi (Imperial Citadel) in Hue city (Photo: VNA) 
