This year, Vietnam's fruit sector has had a stream of good news as many products cracked new markets. Pomelos are new to the Republic of Korea, followed by fresh coconuts and frozen durians, which have also been officially exported to China. The official opening of markets for these products has helped diversify export markets and products, thus generating greater added value for Vietnamese fruits. The industry is forecast to grow even stronger this year if Vietnam takes advantage of market opportunities. Durian - the "king of fruits," is the biggest contributor to the revenue, reaching approximately 1.7 billion USD in the first seven months of this year, accounting for 41% of the total. In 2023, China spent nearly 6.7 billion USD on importing fresh durian and over 1 billion USD on the frozen product. The official export of frozen durian to China presents a chance for Vietnamese businesses and cooperatives to invest in infrastructure, and freezing and processing technology./.