Khanh Hoa runs promotion events to entice visitors
Tourism of the southcentral coastal province of Khanh Hoa has got a boost thanks to a bundle of international promotion programmes which have been put in place since the beginning of the summer.
Nha Trang city has hosted a bundle of international promotion programmes to lure visitors. (Photo: vneconomy.vn)
Khanh Hoa (VNA) – Tourism of the southcentral coastal province of Khanh Hoa has got a boost thanks to a bundle of international promotion programmes which have been put in place since the beginning of the summer.
According to the provincial Department of Tourism, the locality hosted nearly 5.2 million visitors in the first half of this year, up 88% year-on-year, most of them from the Republic of Korea, China, Kazakhstan, Thailand, and Malaysia. Its tourism earning surged 97% against the same time last year to over 26 trillion VND (1.02 billion USD).
Director of the department Nguyen Thi Le Thanh said the number of tourist arrivals to the locality in June rose 13% year-on-year to 1.3 million, including over 370,000 foreigners, up 54% from the same time last year.
Total tourism revenue in the month was estimated at over 6 trillion VND, expanding 12% year-on-year, she said.
Vice Chairman of the provincial People’s Committee Dinh Van Thieu said the four-day Nha Trang Sea Tourism Festival in June lured some 400,000 visitors, helping popularise local tourist destinations, and create a motive for tourism growth in 2024 and 2025.
The Nha Trang International Light Bay Festival - the country’s first drone light show slated for July 13 and 20 - will feature competitions among four teams from China, France, the Republic of Korea, and the UAE.
Thieu added that Khanh Hoa is planning to develop the light festival into a standout tourism offering.
During this summer, Nha Trang also hosts many sports tournaments such as the National Club Sailing Championship, the National Libera Fun Fest 2024 running tournament, the National Table-tennis Championship, and the National Youth Golf Championship.
Together with the tourism promotion events, airlines have opened n❀ew international rou๊tes to and from Nha Trang, and increased flights between the locality and Kazakhstan and Uzbekistan./.
The coastal city of Nha Trang has recently been recommended by the travel magazine Travel+Leisure as one of the eight best beach destinations for retirees.
The Nha Trang Sea Tourism Festival 2024 themed “Nha Trang bay- sparkling pearl” opened in Nha Trang city, the south – central province of Khanh Hoa, on June 13 evening.
Joining the vibrant summer season, starting from July 19, Vietjet will double the frequency of flights between Nha Trang and Busan (the Republic of Korea), providing more travel options between major cities of the RoK and Vietnam with attractive promotions.
With the country rapidly advancing its plan to merge provincial-level administrative units, set to be completed by mid-August, the tourism industry, along with other sectors, is presented with challenges but also significant opportunities for innovation and sustainable growth in the era of the nation's rise.
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A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam, with short videos showing tourists holding their passports, wheeling their suitcases through airports or exploring Vietnam’s scenic landscapes, diverse cuisine and unique culture - all set to upbeat, catchy soundtracks.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
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During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
