Japan launches tourism promotion campaign in Vietnam
The Japan National Tourism Organisation (JNTO) in Vietnam on November 15 launched a campaign to promote Japanese tourism in the Southeast Asian nation, on the occasion of the 50th anniversary of the establishment of bilateral diplomatic ties (1973-2023).
Hanoi (VNA) – The Japan National Tourism Organisation (JNTO) inVietnam on November 15 launched a campaign to promote Japanese tourism in theSoutheast Asian nation, on the occasion of the 50th anniversary ofthe establishment of bilateral diplomatic ties (1973-2023).
During this campaign, “Nhi Thang family”, including renowned singer Dong Nhi, businessman Ong Cao Thang and their daughter Winnie,is appointed as the Japan tourism ambassador.
Japanese Ambassador to Vietnam Takio Yamada said he believesthe campaign will contribute to boosting Vietnamese people's demand to travelto Japan, and create momentum towards the 50th anniversary next year.
Deputy head of the Vietnam National Administration ofTourism Pham Van Thuy said that there are more and more Japanese people visitingVietnam, and vice versa.
In the first nine months of 2022, Vietnam welcomed 2.1million foreign tourists, of whom nearly 97,000 come from Japan.
According to the JNTO, a wide range of activities will be heldto encourage more Japanese holidaymakers to travel to the Southeast Asiannation./.
The Vietnamese Golf Association in Japan (VGAJ) and the Vietnamese Embassy in Japan jointly organised the 2022 Momiji Open Golf tournament at Katsuura Golf Club in Chiba prefecture.
Vietnamese Prime Minister Pham Minh Chinh and his Japanese counterpart Kishida Fumio on November 13 agreed to maintain the exchange of delegations and intensify bilateral ties in all fields during their meeting in Phnom Penh, Cambodia, on the sidelines of the 40th and 41st ASEAN Summits and Related Summits.
A delegation from the Communist Party of Vietnam (CPV) Central Committee’s Commission for Information and Education, led by its Vice Chairman Phan Xuan Thuy, met with officials of the Japanese Communist Party (JCP) and the ruling Liberal Democratic Party (LDP) in Tokyo during their recent working visit to Japan.
Chairman of the People’s Committee of the southern province of Binh Duong Vo Van Minh held a reception for a delegation from the Japanese prefecture of Yamaguchi, led by its governor Muraoka Tsugumasa, on November 14.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Nhi Thang family (Photo: JNTO) 
