Analytical data from the Google Destination Insights tool (Travel Trends) shows that from the beginning of December 2021 to the beginning of January 2022, the number of international searches on Vietnam has increased sharply by 374% compared to the same period in 2021. This is a positive signal, showing the ability of Vietnam's tourism industry to recover quickly and strongly in the new year. According to the above tool, as of January 1, 2022, the number of searches increased by 222% over the previous month and 248% over the same period in 2021. From the beginning of January 2022 until now, the international search volume for Vietnamese aviation has always remained at a very high level Search volume for accommodation also started to increase from the beginning of December 2021. By the beginning of February, it has increased by 86% compared to the same period in 2021. According to statistics, visitors from countries such as the US, Australia, Russia, France, Germany, Japan, Singapore, India, UK, and Canada... have the most search for tourism information on Vietnam. The ten most searched Vietnamese destinations include Hanoi, Ho Chi Minh City, Nha Trang, Phu Quoc, Phan Thiet, Da Nang, Hoi An, Da Lat, Quy Nhon, Ba Ria-Vung Tau... According to experts, this search trend is a result of a pilot program of Vietnam's tourism industry to welcome international travelers from the end of November 2021 with the "Live fully in Vietnam" campaign. The time near the Lunar New Year is also an occasion when the demand for travel, tourism, and visiting relatives increases. Besides, the COVID-19 pandemic is well controlled in Vietnam. Vaccination against the COVID-19 disease has created herd immunity. Various activities are returning to a new normal state with the spirit of safe, flexible adaptation.../.