Geneva (VNA) – Hundreds of Swiss spectators were mesmerised by the Hue royal court music performances recently staged in Geneva.
The performances, part of a Vietnamese tourism promotion programme jointly held by the Vietnam National Authority of Tourism and various agencies, featured vibrant, soulful, and elegant musical elements of the royal tradition. They made many Swiss leave their seats to capture the distinctive presentations embodying Hue’s cultural essence.
Rachel Isenschmid, Secretary of the Swiss-Viet Economic Forum, shared that experiencing the Hue royal court music right here in Switzerland is truly extraordinary, adding the performances helped the audience immerse in the melodies and lifestyles of the past.
The court music ("Nha nhac" in Vietnamese) was recogni☂sed as world intangible cultural heritage by UNESCO in 200𝔉3.
Performances at the tourism promotion programme wow Swiss spectators. (Photo: VNA)
Beyond the artistic showcase, the programme also featured business meetings aimed at connecting and exploring collaboration opportunities with local regions and businesses.
Various other activities were held within the framework of the event, including the introduction of distinctive tourism products, traditional crafts such as Thanh Tien paper flowers and lotus leaf conical hats, and information about new flight routes connecting Vietnam with Europe.
Vietnam's tourism offerings focused on sustainable and ecological tourism 𓃲aligned with green growth objectives, historical and cultural tourism, marine tourism, and unique, novel, premium products./.
Vietnam and Switzerland issued a statement on advancing the bilateral partnership, following the talks between Prime Minister Pham Minh Chinh and Swiss President Karin Keller-Sutter in Davos on January 21.
The municipal Department of Tourism said that it will join hands with competent sides to outline initiatives for Quarter 2, including an international culinary exchange, rural tourism promotion conferences, and fam trips to explore potential rural tourism products.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
The cultural event in Canberra not only fostered cultural exchanges between Vietnam and Australia but also contributed to promoting Vietnam’s image internationally
The U23 competition will run from June 16 to 22, followed by the U17 event from June 23 to 28, while athletes competing in the U23 category will undergo weight and skill checks ahead of the matches starting June 18, while similar checks for U17 athletes will take place before June 23.
Vietnam continues to sit just behind continental powerhouses Japan, the Republic of Korea, Australia, China, and the Democratic People's Republic of Korea (DPRK).
The event served as a vibrant display of solidarity, promoting peace, cooperation, and development through cultural dialogue, and reaffirmed HCM City's role as a dynamic hub for cultural diplomacy and international friendship.
The Indian Film Festival not only honours the artistic value of cinema but also contributes to strengthening the friendship and enhancing cultural exchange between the people of Son La in particular and Vietnam in general and India.
An art exchange programme between Vietnam and Cambodia was held on the evening of June 13 in the Mekong Delta province of Vinh Long as part of the 2025 Cambodia Culture Week in Vietnam.
