Hue prepares for spectacular tourism showcase in 2025
The municipal Department of Tourism said that it will join hands with competent sides to outline initiatives for Quarter 2, including an international culinary exchange, rural tourism promotion conferences, and fam trips to explore potential rural tourism products.
Hue (VNA) – Hue, the host of the Visit Vietnam Year and Hue Festival 2025, is set to transform into a vibrant tourism destination as it sketched out special plans for the events to showcase the central city's rich cultural heritage and captivating attractions to domestic and international travellers.
A recent grand opening ceremony on the bank of Huong River marked the beginning of an extensive series of cultural, sport, tourism activities that will sweep across Vietnam, helping promote the tourism sector’s recovery as well as rapid and sustainable development.
The municipal Department of Tourism said that it will join hands with competent sides to outline initiatives for Quarter 2, including an international culinary exchange, rural tourism promotion conferences, and fam trips to explore potential rural tourism products.
Marketing efforts will extend beyond the province, with campaigns to be arranged in Hanoi and Ho Chi Minh City. The locality will engage in European market connections and international tourism forums like the Vietnam International Travel Mart in Hanoi and the Ho Chi Minh City Tourism Festival.
In Quarter 1, Hue city embarked on an intensive preparation campaign for the Visit Vietnam Year and Hue Festival 2025 by developing a promotional strategy, including the creation of an enticing introductory video, and promotion of communications work.
The city's strategy comprised a welcome programme for the first international travellers of 2025, with carefully orchestrated arrivals via air and sea routes.
The local Tourism Department has intensified its digital marketing approach, leveraging websites and social mediaಞ platforms to popularise the city's unique tourism offไerings./.
With the theme “Hue - Ancient Capital, New Opportunity,” Visit Vietnam Year 2025 aims to strengthen tourism linkages between Hue and other cities and provinces nationwide, while enhancing the image, position, and brand of Vietnamese tourism in general and that of the central city in particular. The programme will feature four main seasonal activity groups representing spring, summer, autumn, and winter, encompassing over 170 national and provincial-level events.
According to Director of the municipal Department of Tourism Tran Thi Hoai Tram, with the event, the city is expecting to welcome 5.25-5.5 million tourist arrivals this year and gain 11-12 trillion VND (430.4 – 470 million USD).
The central city of Hue hosts the Visit Vietnam Year in 2025, promising a significant boost to the local tourism sector based on the land’s rich cultural heritage.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
The cultural event in Canberra not only fostered cultural exchanges between Vietnam and Australia but also contributed to promoting Vietnam’s image internationally
The U23 competition will run from June 16 to 22, followed by the U17 event from June 23 to 28, while athletes competing in the U23 category will undergo weight and skill checks ahead of the matches starting June 18, while similar checks for U17 athletes will take place before June 23.
