Visitors are invited to explore “Hanoi as a destination” through immersive models, miniature landscapes, and cutting-edge technology including VR360 and 3D mapping, recreating hundreds of iconic scenes from the capital city.
Visitors explore information about the Quintessence of Tonkin programme at the 2025 Hanoi Tourism Festival. (Photo: VNA)
Hanoi (VNA) – The 2025 Hanoi 🃏Tourism Festival opened on May 30 at the Thang Lon⛄g Imperial Citadel, showcasing the capital's charm through the theme “Experience Hanoi.”
Running through June 1, the event features a vibrant series of tourism, cultural, and culinary activities.
With over 150 booths, this year’s festival brings together leading travel businesses, domestic localities, and international organisations. Visitors are invited to explore “Hanoi as a destination” through immersive models, miniature landscapes, and cutting-edge technology including VR360 and 3D mapping, recreating hundreds of iconic scenes from the capital city. Many tour operators and hotels are also presenting new products and promotional packages to boost tourism demand.
A standout feature is the culinary zone, offering both traditional and creative dishes such as pho, Hanoi shrimp fritters, lotus tea, and Vietnamese coffee, prepared and presented by renowned chefs. The “Ta Hien Night Food Street” experience recreates the vibrant Old Quarter nightlife, complete with cold draft beer, street food, and live music.
International visitors enjoy West Lake lotus tea at the festival. (Photo: VNA)
To mark International Children's Day (June 1), the festival offers a variety of kid-friendly experiences, including painting, folk games, and a special Robocon programming session. Additional activities include a sports zone introducing pickleball and an interactive premium golf area.
Beyond the opening art show “Sounds of Hanoi,” which blends traditional and contemporary music, the festival also features a destination survey on May 31, the “Hanoi Heritage” fashion show on May 31, and a forum on developing Muslim-friendly tourism on June 1.
In the first five months of 2025, Hanoi welcomed an estimated 12.77 million visitors, generating tourism revenues of approximately 51.94 trillion VND (1.99 billion USD), marking year-on-year increases of 10.9% and 14.1%, respectively. The capital city expects to host 15.55 million tourist arrivals and earn 62.299 trillion VND in revenue in the first half of 2025, up 11.8% and 14.6% year-on-year./.
In the first five months of 2025, Hanoi received approximately 12.77 million tourist arrivals, marking a 10.9% increase compared to the same period in 2024. Total tourism revenue was estimated at VND 51.94 trillion, up 14.1% year-on-year.
Hanoi has allocated hundreds of billions of VND annually for the restoration, preservation, and promotion of its rich cultural heritage, turning these national treasures into key drivers of sustainable tourism.
The list highlights a shift in global travel preferences, with Hanoi standing out for its rich cultural heritage, historic landmarks, and distinctive cuisine.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
