Hanoi, HCM City win TPO’s best marketing campaign award
Hanoi and Ho Chi Minh City were presented with the best marketing campaign award at the closing session of the eighth Tourism Promotion Organisation for Asian-Pacific Cities (TPO) Forum on June 22.
Awards are presented at the closing ceremony of the eighth Tourism Promotion Organisation for Asian-Pacific Cities Forum in HCM City on June 22 (Photo: VNA)
HCM City (VNA) – Hanoi and Ho ChiMinh City were presented with the best marketing campaign award at the closingsession of the eighth Tourism Promotion Organisation for Asian-Pacific Cities(TPO) Forum on June 22.
The organising board also presented otherawards, including for the best print advertisement, the best festival andevent, the best tourism promotion campaign, the best tourism brochure, the bestwebsite, and the best destination manager.
Addressing the closing ceremony, Deputy Directorof the HCM City Department of Tourism Nguyen Thi Anh Hoa thanked the TPOExecutive Committee for choosing her city to be host of the biennial TPO Forum.
She said HCM City will continue to fulfill itsrole in the TPO’s activities which will support the southern city of Vietnam todevelop tourism strongly in the time ahead.
The eighth TPO Forum, themed “Smart tourism”,took place in HCM City on June 21 and 22.
It featured the TPO Travel Trade, the 31st meeting of the TPO ExecutiveCommittee, and bilateral meetings of TPO member cities, which aimed to developnew ideas, strategies and mindset for the tourism industry in the FourthIndustrial Revolution and enhance TPO members’ capacity.
TPO is an international organisation establishedin 2002 at the 5th Asian-Pacific City Summit. It was designed to be aninter-city network to promote the exchanges and development of the tourismindustry among major cities in the Asia Pacific region.
Currently, the organisation consists of 86cities, 45 travel agencies and institutes and other tourism organisations fromnine Asian-Pacific countries (China, Indonesia, Japan, the Republic of Korea,Malaysia, the Philippines, Russia, Thailand and Vietnam) and one territory(Chinese Taipei).
Aside from Hanoi and HCM City, Da Nang and HaiPhong cities of Vietnam are also members of the TPO.-VNA
The capital city of Hanoi is striving to welcome 5.5 million foreigners among over 25.4 million tourists in 2018, confirming itself as an attractive destination in the region and the world.
Social platforms are effective channels where online tourism firms interact with potential customers, and the travel industry must transform to keep pace with technological changes, experts have said.
The 8th Tourism Promotion Organization for Asian-Pacific Cities (TPO) Forum will take place in Ho Chi Minh City on June 21-22, said the municipal Department of Tourism on June 15.
Over 200 delegates from 27 member cities of the Tourism Promotion Organization for Asian-Pacific Cities (TPO) gathered in Ho Chi Minh City for the 8th TPO forum themed “Smart tourism” which opened on June 21.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Awards are presented at the closing ceremony of the eighth Tourism Promotion Organisation for Asian-Pacific Cities Forum in HCM City on June 22 (Photo: VNA) 
