The festival took place at the Xinfadi agricultural wholesale market, the largest of its kind for fruit in the capital. The market serves not only Beijing's population of over 22 million, but also nearby regions, such as Hubei and Tianjin. Addressing the event, Minister of Industry and Trade, Nguyen Hong Dien said, the organizers hope that, this festival will serve as a premise, and provide valuable experience for organizing similar events in other parts of China, thereby fostering connections and expanding Vietnam’s fruit exports to this vast market. Meanwhile, Li An, an official of the Ministry of Commerce of China stressed that, many high-quality fruits from Vietnam are now available in China, such as durian, dragon fruit, banana and mango, and they are highly appreciated by local consumers. Nearly 30 businesses from Vietnam took part in the festival. The event attracted a large number of visitors, including local companies and Vietnamese Chinese community members. The festival is a good opportunity for Chinese consumers to taste Vietnamese fruits, contributing to building the national brands for Vietnamese products in the huge market. On schedule, as part of the two-day festival, are direct trade exchanges between Vietnamese businesses and Chinese fruit importers and distributors, a product experience program, and a seminar on the potential for Vietnamese fruit exports./.