Hanoi (VNA) - The Tet (Lunar New Year) tourism market this year isassessed to be more exciting, as diverse domestic, inbound and outbound tours are offered.
However, the recovery has not been as fast as expectedby travel businesses due to the influence of the general business situation.
Although there is more than a week left until Tet, the domestic tour market is already bustle, as customers often book tours close to the departure date. Manybusinesses said that they have prepared services throughoutthe festival to meet demand of tourists who have unexpected spring travelplans.
In addition, many people in recent years chose tocelebrate Tet in major cities because they were also offered many new and interestingservices and destinations. In 2022, in order to attract tourists to Ho Chi MinhCity, the city's tourism sector introduced typical products with an aimof creating a unique and unforgettable experience.
Nguyen Thi Anh Hoa, director of the municipal Department ofTourism, said that to date 17 out of the 22 districts and Thu Duc City haveofficially launched tours and typical products, creating new vitalityfor inner city tourism.
This year, countries and territories in Northeast Asia suchas the Republic of Korea (RoK), Japan and Taiwan (China) are the most attractiveto Vietnamese holidaymakers.
A representative from Vietravel – one of Vietnam’s largesttour operators, said that since Taiwan officially reopened its door lastOctober, more than 150 customers visited the territory in autumn and winter,and more than 450 others have booked tours for this Lunar New Year.
This is considered a positive signal for not only Taiwan butalso Northeast Asia, as the RoK and Japan reopened their doors earlier and haveseen a positive number of Vietnamese tourists./.
The south-central province of Binh Thuan, which is hosting the Visit Vietnam Year 2023, aims to attract 6.5 million visitors this year, including 200,000 foreigners, according to the provincial Department of Culture, Sports and Tourism.
Ho Chi Minh City's Department of Tourism held a conference on January 10 to announce its planned activities for 2023 with a focus on quality improvement, product diversification, demand stimulation, and digital technology application.
Vietnam is still a favourite tourist destination for Republic of Korea travellers on the upcoming Seollal or Korean Lunar New Year - a holiday and celebration which marks the first day of the Korean Lunar Calendar.
Gulf News, one of two English-language daily publications in the Persian Gulf region, listed the main reasons for its destination picks as being a mix of iconic cities, cultural treasures, tropical escapes, and foodie havens.
With the country rapidly advancing its plan to merge provincial-level administrative units, set to be completed by mid-August, the tourism industry, along with other sectors, is presented with challenges but also significant opportunities for innovation and sustainable growth in the era of the nation's rise.
Located at an altitude of over 1,500 metres above sea level, Sapa is dubbed the “Switzerland of Vietnam” for its temperate climate, breathtaking scenery, and European-inspired architecture.
A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam, with short videos showing tourists holding their passports, wheeling their suitcases through airports or exploring Vietnam’s scenic landscapes, diverse cuisine and unique culture - all set to upbeat, catchy soundtracks.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
People book Tet tours (Photo: tuoitre.vn) 
