Part of My Son Sanctuary in Quang Nam province (Photo:VNA)
Hanoi (VNA) – “The Essence of Vietnam” will be the common tour🔜ism brand of three central coastal localities namely Thua Thien-Hue, Quang Nam and Da Nang, according to the Environmentally and Socially Responsible Tourism Capacity Development Programme funded by the European Union (EU-ESRT).
The brand name, proposed by experts from the EU-ESRT, reflects the convergence of special tourism products in the central region.
It is also in line with Vietnam’s national tourism brand name “Vietnam-Timeless Charm”.
The EU-ESRT will continue to collaborate with the localities to complete the brand name’s logo and slogan as well as consult on how to apply it in marketing.
The programme also helps the three localities improve their websites introducing tourist destinations with the new brand name.
Besides the Hue Imperial Citadel - World Heritage Site , Thua Thien–Hue province attracts visitors to its famous destinations such as Lang Co Bay, rated among the world’s 30 most beautiful bays, and Tam Giang Lagoon, the largest in Southeast Asia.
Quang Nam province is home to three world renown attractions – the UNESCO-recognised World Cultural Heritage Sites Hoi An Ancient Town and My Son Sanctuary, and the Cu Lao Cham - a World Biosphere Reserve.
Da Nang city , one of Vietnam's popular tourist destinations, houses a number of beautiful beaches, the Ngu Hanh Son (Marble Mountains), Bana Mountain resort, and Champa museum.-VNA
Building and developing a brand name for the Vietnamese tourism market is a key solution to help the sector reach this year’s target of welcoming 8 million foreign and 40 million domestic tourists, and earning 220 trillion VND (10.34 billion USD), domestic tourism managers have said.
Da Nang city has entered a cooperation agreement with two central provinces Quang Binh and Quang Nam in a bid to boost tourism in the region, the Da Nang Today online reported.
Brand development has the utmost significant role in tourism promotion and marketing, requiring the involvement of different stakeholders across sectors.
A conference was held in Binh Thuan province on Sept. 12 to seek to tighten tourism connectivity between Vietnam’s regions and northern Lao and northeastern Cambodian provinces.
Central Thua Thien-Hue province will launch a “golden week” of tourism from December 24-30, expecting it to pick up tourist arrivals by 8 percent to 3.15 million this year.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Part of My Son Sanctuary in Quang Nam province (Photo:VNA)
