Vietnam boasts 32 UNESCO-recognised world heritage items, including five cultural heritage sites, 24 intangible cultural heritage elements and documentary heritage items, alongside over 40,000 relic sites, n꧙early 10,000 of which are classified at the municipal and provincial level.

In recent years, Vietnam has consistently been highly rated in various international tourism rankings and awards. Vietnam won the titles of “Top Asia Destination” and “Top Asia Destination for Heritage, Culture and Cuisine” by the World Travel Awards for consecutive years from 2018-2020. In 2023, Vietnam was again named “Top Asia Destination for Heritage, Culture and Cuisine.” Sung Mi Phin, a young Mong ethnic man from the northern mountainous province of Ha Giang, has given up his stable job as a teacher to run his own homestay business although it was a hard nut for him at that time. Meanwhile, youngers from the communications team of Hoa Lo Prison special historical relic site have shown their love for the nation’s intangible heritage in a different way. With support from revolutionary veterans, former political prisoners, and historical witnesses, the team has helped visitors gain impressive experiences and understand more about the past. It can be said that young people engaging in cultural tourism plays a significant role in promoting national cultural values. Their involvement also enhances the diversity and appeal of tourism products and services./.