With a love for the traditional Chung cake and a desire to turn it into a high quality gift, a young girl in Hanoi has devoted time to giving chung cake a new look.
Vietnamese tradition Chung cake for Tet holiday (Photo: internet)
Hanoi (VNA)- Chung or glutinous rice square cake is a traditional Vietnamese cake,commonly sold in markets and supermarkets at about 2 USD each. However, with alove for the cake and a desire to turn it into a high quality gift, a younggirl in Hanoi has devoted time to giving chung cake a new look.
Chung cake is an indispensible food for the traditional Tet (lunar New Year)festival in Vietnam. Besides Tet holiday, chung cake is also eaten year-round.
However, not many people buy chung cake as a gift due to its unattractiveappearance. What’s more, the traditional flavour is being lost due to massiveproduction.
Thu Hoai, who founded Nuong Bac establishment, decided to improve the cake’squality and appearance to turn it into high-quality gift, worth 600,000 VND (26USD) each.
Chung cake is made from glutinous rice, mung beans, pork and other ingredients.The cake is wrapped in phrynium leaves.
Thu Hoai makes the cake special by using organic pork. She also restores thetradition of using galingale leaves for dying the rice green.
Thanks to improvements from production to packaging, Hoai’s cake has gained afirm foothold in the market.
Vu Quoc Anh, who bought the cake, said:"I bought a pair of Nuong Bac chungcakes a as gift for Tet holiday. The cake is delicious and suitable for use asa gift."
Apart from giving a new face to Vietnamese traditional food and promoting itsimage, Hoai also wants to create jobs for disadvantaged women.
"I have developed a system of agents who are women. I want to set upworkshops to develop traditional products with the participation of vulnerablewomen," said Hoai.
Hoai’s efforts have helped bring more added value to Vietnamese traditionalchung cake. It is hoped that in the future, the cake will be sold and favouredin foreign markets.-VNA
A programme to make chung cake (square, glutinous rice cake) for disadvantaged communities will take place at the Vietnam National Village for Ethnic Culture and Tourism from January 24-26, said the Ministry of Culture, Sports, and Tourism (MCST) on January 14.
Vietnamese communities over the world are organising celebrations of the traditional Lunar New Year (Tet), the most important festival in a year for Vietnamese.
Tranh Khuc village in Thanh Tri District, Hanoi, specialises in making Banh Chung (rice cake). It is hastily producing the festive delicacy for the Lunar New Year festival, which begins in one week.
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Vietnamese tradition Chung cake for Tet holiday (Photo: internet)
