A programme to introduce specialties of the northern mountainous province of Yen Bai kicked off at the Big C Thang Long supermarket in Hanoi on November 30.
Yen Bai’s specialties introduced at Big C Thang Long supermarket in Hanoi (Source: VNA)
Hanoi (VNA) - A programme to introduce specialties of the northernmountainous province of Yen Bai kicked off at the Big C Thang Long supermarketin Hanoi on November 30.
Jointly organised by Central Group Vietnam and the People’s Committee of YenBai province, the event aims to promote consumption and create added value forVietnamese agricultural products.
Theprogramme will last until December 9 at 15 Big C supermarkets in the north.
The event provides a chance for people in Hanoi and adjacent areas to buy YenBai’s specialties, which were certificated to meet food hygiene and safety standards,according to the organisers.
Products introduced at the event include dried meat, green tea, cinnamon, SengCu rice, five-colour steamed glutinous rice, Dai Minh pomelo, and Gioi Phienvermicelli.
Representatives from the provincial Department of Industry and Trade said YenBai has focused on improving the quality of local products and ensuring requirementsof food safety.
Attentionwas also paid to building brand names and promoting products to consumersnationwide, thus fostering production and business development in localenterprises, they added.
Le Thi Mai Linh, deputy head of Central Group Vietnam’s public relations, saidas retailers, Big C and Central Group Vietnam regularly coordinate with ministries,sectors and localities to organise programmes to introduce agriculturalproducts and local specialties.
Big C and Central Group Vietnam have arranged numerous programmes to support manylocalities nationwide in promoting consumption of their farm produce, she said.-VNA
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