2021 was seen as a gloomy year for Vietnam’s tourism sector as the number of local travellers was estimated at about 40 million, much lower than previous years. Travel firms, however, were active in seeking solutions, leveraging the idle time to prepare for recovery in 2022. Vietnam will welcome dozens of flights in the first quarter of the new year carrying international tourists to popular destinations such as Phu Quoc Island, Khanh Hoa, and Da Nang. The Ministry of Culture, Sports and Tourism has asked cities and provinces to diversify and introduce new tourism products while ensuring the safety of holiday-makers. Several tourism stimulus and advertising campaigns have been introduced, such as “Vietnam - Travel to Love” and “Live Fully in Vietnam”, with the participation of public figures, which have received a warm response from international friends. The tourism sector is expected to recover gradually in the first quarter of 2022 and enter the “new normal” in the second quarter, then fully rebound in 2023./.