According to the Ministry of Industry and Trade, the Vietnamese retail market is worth 142 billion USD and is expected to increase nearly 2.5 times to 350 billion USD by 2025. With stable and positive growth, the Vietnamese retail market has always been appreciated by foreign enterprises. Thailand’s Central Retail Corporation has recently announced a capital increase of 1.45 billion USD in Vietnam. This is the largest investment ever announced by CRC with the goal of doubling the number of stores to 600 in 57 of 63 provinces. One of the biggest Japanese retail companies, Aeon Co., Ltd is also accelerating the opening of shopping malls in the country to nearly three times to about 16 by 2025, focusing on the food segment. Research from HSBC showed that, by 2030, the Vietnamese domestic consumer market will outstrip Thailand, the UK and Germany./.