According to the Vietnam National Authority of Tourism, “Vibrant Vietnam” will help people explore the culture, people and biodiversity of a vibrant Vietnam – a country which is home to 54 ethnic groups. "Vibrant Vietnam" is another effort by Google to honour and promote the natural landscape, cultural heritage, and diversity of the Vietnamese ethnic community to the global audience. Those initiatives are in line with the current strategic orientation of the Vietnam tourism industry, which is to promote the application of technology in promoting and enhancing the marketing of Vietnam's tourism images and brands. Previously, Google has implemented several promotional projects about Vietnam such as "Google Arts and Culture - Wonders of Vietnam" and “Google Adventure Vietnam”./.