The article cited the Ministry of Foreign Affairs and Trade of New Zealand’s report prepared by the Embassy in Hanoi as saying between 2016 and 2021, Vietnam led ASEAN in terms of growth per capita. This growth rate is higher than that of other major ASEAN markets such as Singapore, Malaysia, or the Philippines. The article also cited experts as saying there are three key things in the Vietnamese market that will be attractive to New Zealand businesses, namely the local consumer market, a safe geo-political position, and a great free-trade network. At present, food and beverage products make up almost two-thirds of New Zealand exports to Vietnam. And there's appetite for more, as consumers there have become more health conscious post COVID./.