Vietnam’s e-commerce market is estimated at 22 billion USD this year, ranking third in Southeast Asia behind Indonesia (65 billion USD) and Thailand (26 billion USD).
A person shopping online via an e-commerce platform (Photo: nld.com.vn)
Hanoi (VNS/VNA) – Vietnam’s e-commerce market is estimated at 22 billion USD this year, ranking third in Southeast Asia behind Indonesia (65 billion USD) and Thailand (26 billion USD).
The market has grown by 18% from last year, the third fastest rate behind the Philippines (23%) and Thailand (19%), according to the e-Conomy SEA 2024 report by Google, Temasek and Bain & Company.
Vietnam’s market is forecast to maintain this growth rate, averaging over 19% annually and reaching 63 billion USD by 2030. At that point, it is projected to surpass Thailand, ranking second in the region, just behind Indonesia.
E-commerce accounts for over 60% of Vietnam’s digital economy this year, establishing it as one of the two main growth drivers alongside online tourism.
Retail e-commerce platforms, including Shopee, TikTok Shop, Lazada, Tiki, and Sendo, have recently been joined by cross-border giants like Shein, further expanding market choices.
This shift has propelled live streaming and affordable goods to the forefront of e-commerce trends.
According to the report, the number of consumer brands in Vietnam with video channels has increased by 5% over the past two years.
TikTok Shop has seen high growth in gross merchandise value (GMV), driven by the effective combination of shopping and entertainment.
On October 10, the top 100 TikTok Shop accounts drew more than 11.7 million views and nearly 500,000 engagements, according to statistics from VeenaMedia and Stickler technology platform.
Artificial Intelligence (AI) is also playing an increasingly dominant role in shaping consumer shopping habits and behaviours.
Google's AI Interest Index, calculated based on search volumes related to AI, is particularl🥂y high in Ho Chi Minh City and Hanoi. A Lazada survey reveals that 88% of respondents in Southeast Asia reported making purchase decisions based on AI-generated c💎ontent and product suggestions./.
Ho Chi Minh City’s Department of Industry and Trade has announced that it plans to inspect businesses selling on online platforms which show signs of violating regulations.
In the era of globalisation, e-commerce is rapidly becoming a popular shopping channel in Vietnam. However, the strong presence of international e-commerce giants, particularly from China, poses significant challenges for Vietnamese enterprises.
Vietnam has one of the most dynamic live commerce markets globally, driven by its growing population, tech-savvy culture, and an expanding base of discerning young consumers, experts said.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
