The Strategy for developing Vietnam’s cultural industries, which is in place to 2030, highlights the importance of cultural industries as a vital component of the national economy. Party General Secretary Nguyen Phu Trong emphasised this during the 2021 National Cultural Conference, stressing the significance of developing cultural industries to build an advanced Vietnamese culture that embodies the nation’s identity. Investment resources are needed for cultural fields at all levels, with a particular focus on prioritising the development of Vietnam’s robust cultural industries. Of the 12 cultural industries, 6 - cinema, crafts, design, performing arts, cultural tourism, and entertainment software and games - have achieved significant milestones. The cinema industry has gained notable international recognition with “Made in Vietnam” animation. Vietnamese handicrafts, meanwhile, are among the top 10 export items and found in 160 countries and regions. Turning culture into a marketable product that can be consumed by many people and repeatedly sold is among the strategies employed to foster economic growth in the cultural industry. By 2019, this relatively young sector accounted for over 3.6% of Vietnam’s GDP. The goal is to increase this proportion to 7% by 2030, with the aim of creating 220,000 direct and indirect jobs in the fields of culture, arts, sports, and physical training./.