Illustrative photo. (Source:thoibao.today) HCMCity (VNA) - Over 60 Vietnamese entrepreneurs have convened in HCMCity to hear about the benefits of corporate social responsibility (CSR)policies that integrate zero-tolerance towards threatened wildlife consumption.
Inthe event, the Global Entrepreneurship Network was launched by the VietnamChamber of Commerce and Industry and TRAFFIC.
GENis a global network that helps people turn their ideas into promising newventures - creating jobs, accelerating innovation and strengthening economicstability around the world. TRAFFIC is an international organisation monitoringwildlife trade.
ThroughGEN, TRAFFIC is hoping to target the most prolific consumers of rhino horns andother threatened wildlife: wealthy urban men between the ages of 35 and 55.
Manyof these consumers are businessmen who use wildlife products such as rhino hornas a display of wealth and to strengthen professional and personalrelationships.
“Thisnetwork is a powerful platform to instil zero-tolerance towards threatenedwildlife consumption in the Vietnamese business community,” Madelon Willemsen,head of TRAFFIC’s Vietnam office, said. “We are engaging key members of ourtarget audience to show that CSR is not only an ethical practice, it can alsobenefit companies in the long run.”
A2015 Nielsen global consumer study found that 86 percent of Vietnameseconsumers—the highest number of socially conscious consumers in any of thecountries surveyed—are willing to pay more for products and services fromcompanies that are committed to positive social and environmental impact.
“Vietnam’shigh percentage of socially conscious consumers is a vital piece of informationthat successful entrepreneurs need to know—being good to the environment isgood for business too,” Willemsen said.
TRAFFICis leveraging this progressive demand for sustainable business practices tonurture adoption of CSR practices in new and established companies.
Atthe launch event, participants learned about the opportunities for sustainabledevelopment and corporate image enhancement using CSR. Participants wereencouraged to discuss their own experiences and the most effective ways toimplement CSR policies and to sign pledges of zero-tolerance towardsconsumption of threatened wildlife.
"Wewant to show members of GEN that investment in socially and environmentallyresponsible practices can improve their reputation, attract foreign investment,and appeal to a broader audience,” Le Thi Thu Thuy, deputy director of VCCI’sSmall and Medium Enterprise Development Centre, said.
TRAFFIC’s engagement of entrepreneurs throughGEN is part of a nation-wide demand reduction strategy to encourage businessesto become champions of conservation by adopting CSR policies that reject theconsumption of threatened wildlife.-VNA
Inthe event, the Global Entrepreneurship Network was launched by the VietnamChamber of Commerce and Industry and TRAFFIC.
GENis a global network that helps people turn their ideas into promising newventures - creating jobs, accelerating innovation and strengthening economicstability around the world. TRAFFIC is an international organisation monitoringwildlife trade.
ThroughGEN, TRAFFIC is hoping to target the most prolific consumers of rhino horns andother threatened wildlife: wealthy urban men between the ages of 35 and 55.
Manyof these consumers are businessmen who use wildlife products such as rhino hornas a display of wealth and to strengthen professional and personalrelationships.
“Thisnetwork is a powerful platform to instil zero-tolerance towards threatenedwildlife consumption in the Vietnamese business community,” Madelon Willemsen,head of TRAFFIC’s Vietnam office, said. “We are engaging key members of ourtarget audience to show that CSR is not only an ethical practice, it can alsobenefit companies in the long run.”
A2015 Nielsen global consumer study found that 86 percent of Vietnameseconsumers—the highest number of socially conscious consumers in any of thecountries surveyed—are willing to pay more for products and services fromcompanies that are committed to positive social and environmental impact.
“Vietnam’shigh percentage of socially conscious consumers is a vital piece of informationthat successful entrepreneurs need to know—being good to the environment isgood for business too,” Willemsen said.
TRAFFICis leveraging this progressive demand for sustainable business practices tonurture adoption of CSR practices in new and established companies.
Atthe launch event, participants learned about the opportunities for sustainabledevelopment and corporate image enhancement using CSR. Participants wereencouraged to discuss their own experiences and the most effective ways toimplement CSR policies and to sign pledges of zero-tolerance towardsconsumption of threatened wildlife.
"Wewant to show members of GEN that investment in socially and environmentallyresponsible practices can improve their reputation, attract foreign investment,and appeal to a broader audience,” Le Thi Thu Thuy, deputy director of VCCI’sSmall and Medium Enterprise Development Centre, said.
TRAFFIC’s engagement of entrepreneurs throughGEN is part of a nation-wide demand reduction strategy to encourage businessesto become champions of conservation by adopting CSR policies that reject theconsumption of threatened wildlife.-VNA
VNA
