The programme offered an opportunity for Vietnamese and German travel firms to share experience and step up exchanges. Over recent years, the two tourism sectors have engaged in many cooperative activities, notably the signing of a memorandum of understanding between the Hue Tourism College and the FU Education Group of Germany in June 2023 regarding high-quality vocational training, the exchange of experts and lecturers, and the organisation of German language courses. The launch of direct flights between Hanoi/Ho Chi Minh City and Munich operated by national flag carrier Vietnam Airlines also creates more favourable conditions for German tourists to visit Vietnam./.