A tourism promotion programme was held by the Vietnam National Authority of Tourism (VNAT) and the Vietnamese Embassy in France on June 25 as part of the activities to promote Vietnamese tourism in Europe.
The Vietnam Tourism Roadshow attracted a large number of representatives from travel agencies, tourism associations, hotels, and airlines from both France and Vietnam.
France is one of the traditional and major markets of Vietnam in Europe. Nearly 216,000 French tourists visited Vietnam last year, 75% of the pre-COVID-19 period, making it the second-largest market of Vietnam in the European Union.
Over the recent years, the two countries’ tourism sectors have engaged in many cooperative activities to facilitate ꦏtourism exchange.
Vietnam Airlines and Air France have operated direct flights connecting major cities and tourist hubs of the two countries. The Vietnamese tourism sector has actively conducted tourism promotion activities in France to further boost tourism exchange.
In the framework of the programme, many activities for connecting and esಞtablishing business partnerships between Vietnamese an🔯d French travel agencies were arranged./.
