Vietnamese products are being showcased during a week of Vietnamesegoods which opened on June 8 at Emart Supermarket, one of the largestretailers in the Republic of Korea (RoK).

The event, jointly heldby the Ministry of Industry and Trade (MOIT) and Emart retailer, aimsto introduce Vietnamese goods to customers in the host country as wellas establish distribution channels between Vietnamese producers andimporters from the RoK.

On the display at the bamboo-decoratedbooth are Vietnamese tropical fruits, coffee, frozen seafood, garmentsand wooden furniture which are drawing a raft of visitors and consumers.

Duong Hoang Minh, Deputy Head of the MOIT’sDepartment for the European Market, said the event is part of theGovernment’s project to popularise Vietnamese products in foreignmarkets.

He said that the event was organised in the RoK after itwas successful implemented in supermarket chains in France and Germany,adding that the programme will be expanded to other nations in thecoming time.

In a meeting with Emart officials afterthe inauguration ceremony, a representative from the Ministry ofIndustry and Trade said the event not only carried an economic messagebut also served as an impetus to consolidate the sound relations betweenthe two countries.

Emart pledged to back Vietnam to successfullyhold the event while indicating a number of difficulties encountered byRoK importers in setting up a channel for Vietnamese products such aslabels, origins and import procedures.

The MOIT committed to takemeasures to support foreign importers in general and the RoK importersin particular to enable Vietnamese products to more deeply penetrateforeign markets.-VNA