Traditional Mid-autumn Festival toys such as lion’s head models, star-shaped lanterns, and paper lanterns have always been attractive among shoppers. As a popular spot in Da Nang, this business has created and distributed traditional star-shaped lanterns and designed spaces to host the festival. Traditional Mid-autumn Festival toys have been upgraded, with more eye-catching designs and details. Locally-made products make up 70-80 percent of goods on shop shelves, mainly from traditional craft villages in Hoi An and Hanoi. Prices are up about 5 percent, but remain attractive among customers.  Customers have favoured domestic toys in recent times because they are made from safe and environmentally-friendly materials./.