Vietnamese longan retail price in Japan is high, about 320,000 VND (13.5 USD) per kilo, but the fruit is very favoured by Janpanese consumers. (Photo: baodautu.vn)
Hanoi (VNA) – Vietnamese longan is much welcomed in Japan although its retailprices 𝓀are h🌌igh, which brings a big opportunity for local farmers.
Nguyen Khac Huy,director of Hoang Phat Fruit Ltd Company based in the southern province of LongAn, said that after its first batch of 10 tonnes of fresh longan was exported toJapan early this year, the company will continue exporting about 70-100 tonnes of the fruit by sea and by air to the market monthly. Longan retailprice in Japan is high, about 320,000 VND (13.5 USD) per kilo, but the fruit is soon soldout, he said. Dang Phuc Nguyen,General Secretary of the Vietnam Fruit and Vegetable Association, said that fourVietnamese fresh fruits – dragon fruit, mango, lychee, and longan – areeligible to be exported to Japan through the official channel. Longan is ahigh-value export and can be sold at high prices in Japan, he said, adding thatJapan’s import of the fruit brings a big opportunity for Vietnamese farmers. Vietnam now hasabout 80,000 ha of longan with an output of about 600,000 tonnes per year.However, the area for the Indo-longan variety favoured by Japaneseconsumers is not much and that with the fruit qualified for export issmall. Ta Duc Minh,Vietnam Trade Counselor in Japan, said that it’s difficult to enter Japan butit’s more difficult to maintain a foothold in the market as if only a batchof products fails to meet requirements, Vietnamese exporters will loseconsumers’ trust and it’s very difficult to regain the trust./.
The first batch of longan grown in Xuan Thuy commune, Kim Boi district, the northern mountainous province of Hoa Binh, was shipped to the European Union (EU) on August 11.
Diplomatic corps and industry associations from more than 20 countries visited Hung Yen on August 22 for an experiential event and friendly gathering hosted by local authorities to promote the northern province’s culture and signature fruit – longan.
The Plant Protection Department under the Ministry of Agriculture and Rural Development on November 24 announced the completion of opening the Japanese market for longan, the Chinese for sweet potato, and that of New Zealand for lime and grapefruit of Vietnam.
Vietnam should maintain high quality of its farm produce, especially longan, to clinch its position in the Japanese market, according to Vietnamese Trade Councillor in Japan Ta Duc Minh.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
Vietnamese longan retail price in Japan is high, about 320,000 VND (13.5 USD) per kilo, but the fruit is very favoured by Janpanese consumers. (Photo: baodautu.vn) 
