Bangkok (VNA) - The ♐annual Vietnamese Goods Week has arrived in Udon Thani province of Thailand, transforming it into a vibrant marketplace for Vietnamese products.

Held by Central Retail Vietnam, a subsidiary of Thailand's Central Group, in collaboration with the Ho Chi Minh City Trade and Investment Promotion Centre, the event from November 7 to 10 features nearly 40 Vietnamese enterprises eager to tap into the vast market potential of northeastern Thailand. Visitors are treated to a wide range of products, from agricultural staples and processed food to tea, coffee, dried goods, spices and pharmaceuticals. Handicrafts, household appliances, apparel, and fresh fruits also grace the display, with all meeting international export standards and presented in eye-catching and eco-friendly packaging. Cultural enthusiasts also have a chance to don traditional "ao dai" of Vietnam for memorable photos and learn the intricate art of making “to he” (Vietnamese toy figurines) under the guidance of skilled artisans. Exhibitors also seize the opportunity to engage in networking activities and sign memoranda of understanding, paving the way for more Vietnamese goods to enter the Thai market. In his opening speech, Vietnamese Ambassador to Thailand Pham Viet Hung said the event is expected to help boost Vietnam's exports to the second largest economy in Southeast Asia, which aligns with the goal of achieving 25 billion USD in bilateral trade next year. Acting Governor of Udon Thani province Ranida Laungthitisakul affirmed the province’s commitment to promoting Thailand - Vietnam relations, pledging comprehensive support for bilateral cooperation across various sectors. Paul Le, Vice President of Central Retail Vietnam, highlighted Central Group's track record of bringing over 1,000 Vietnamese firms to Thailand over the past eight years, noting these companies produce iconic and world-leading products, including pepper, coffee, cashew nuts, and One Commune, One Product (OCOP) items./.