Vietnamese exports to China have become increasingly diverse in termsof structure and earned more export revenues, gradually developingbrand names and gaining the trust of Chinese consumers, reported theVietnam Economic News on February 6.
According to the on-linenewspaper, many Vietnamese high-quality products can be found on theshelves of China’s supermarkets with increased revenues.
Thereare already many successful Vietnamese brands in China, including theThien Long Group. Exporting pens and other office stationery to Chinacould be regarded as “bring coals back to Newcastle” but it is anexceptional case for the group.
“If we can conquer the Chinesemarket, that will raise export revenue, enrich our enterprises and ourcountry,” chairman of the group Co Gia Tho told the paper.
Thus,after Thailand, Cambodia, Laos and Myanmar, Thien Long products cameonto the Chinese market and were welcomed by the local consumers.
Previously, Biti’s also entered the market with growing revenue yearafter year. Few people expected that Vietnamese footwear products couldcompete with Chinese goods. However, the management board of Biti’s washappy to seek opportunities in this market and even set targets to putBiti’s products on the shelves of Chinese upmarket supermarkets.
There’s a proverb saying “diligence is the mother of success”, now theannual revenues of Biti’s in China have posted an average growth of 10percent. Apart from its major market Yunnan, the company is expandinginto other provinces and cities such as Beijing, Dongxing and Kunming.
In reality, a number of Vietnamese enterprises have been present inChina for years and even built their plants there, with Nhon Hoa ScaleCompany Ltd a perfect example. Established in 2008, the plant in Quangxiofficially became operational in 2010 with initial investment of 6million USD, it specialised in producing spring dial scales.
Deputy Director of Nhon Hoa Scale Company Ltd Nguyen Cong Viet said itsplant in China became profitable just a year after operation and nowNhon Hoa is famous in China thanks to its early market entry and highquality.
Dozens of other Vietnamese brands have also activelytapped the Chinese market such as Vinamit’s dried fruits and Masan’sinstant noodles.
According to Chairwoman of the High-QualityVietnamese Product Business Association Vu Kim Hanh, more than 30Vietnamese enterprises have successfully entered the Chinese market,which has strengthened the position of Vietnamese goods in China.
Many years ago, Vietnamese goods were mainly exported to China in smallvolume at border markets. Vice President of the Central Institute forEconomic Management Vo Tri Thanh was as saying that with a broad marketlike China, the best way to secure a firm foothold is to enter throughofficial channels and enterprises also have to unite when negotiatingwith Chinese partners to create collective strength.
DeputyMinister of Industry and Trade Nguyen Cam Tu noted that since 2004,China has been one of Vietnam’s largest trade partners. The two-waytrade revenue was estimated at nearly 50 billion USD. By 2015, Vietnamtargets to raise this figure to 60 billion USD and tackle Vietnam’strade deficit from China.-VNA
According to the on-linenewspaper, many Vietnamese high-quality products can be found on theshelves of China’s supermarkets with increased revenues.
Thereare already many successful Vietnamese brands in China, including theThien Long Group. Exporting pens and other office stationery to Chinacould be regarded as “bring coals back to Newcastle” but it is anexceptional case for the group.
“If we can conquer the Chinesemarket, that will raise export revenue, enrich our enterprises and ourcountry,” chairman of the group Co Gia Tho told the paper.
Thus,after Thailand, Cambodia, Laos and Myanmar, Thien Long products cameonto the Chinese market and were welcomed by the local consumers.
Previously, Biti’s also entered the market with growing revenue yearafter year. Few people expected that Vietnamese footwear products couldcompete with Chinese goods. However, the management board of Biti’s washappy to seek opportunities in this market and even set targets to putBiti’s products on the shelves of Chinese upmarket supermarkets.
There’s a proverb saying “diligence is the mother of success”, now theannual revenues of Biti’s in China have posted an average growth of 10percent. Apart from its major market Yunnan, the company is expandinginto other provinces and cities such as Beijing, Dongxing and Kunming.
In reality, a number of Vietnamese enterprises have been present inChina for years and even built their plants there, with Nhon Hoa ScaleCompany Ltd a perfect example. Established in 2008, the plant in Quangxiofficially became operational in 2010 with initial investment of 6million USD, it specialised in producing spring dial scales.
Deputy Director of Nhon Hoa Scale Company Ltd Nguyen Cong Viet said itsplant in China became profitable just a year after operation and nowNhon Hoa is famous in China thanks to its early market entry and highquality.
Dozens of other Vietnamese brands have also activelytapped the Chinese market such as Vinamit’s dried fruits and Masan’sinstant noodles.
According to Chairwoman of the High-QualityVietnamese Product Business Association Vu Kim Hanh, more than 30Vietnamese enterprises have successfully entered the Chinese market,which has strengthened the position of Vietnamese goods in China.
Many years ago, Vietnamese goods were mainly exported to China in smallvolume at border markets. Vice President of the Central Institute forEconomic Management Vo Tri Thanh was as saying that with a broad marketlike China, the best way to secure a firm foothold is to enter throughofficial channels and enterprises also have to unite when negotiatingwith Chinese partners to create collective strength.
DeputyMinister of Industry and Trade Nguyen Cam Tu noted that since 2004,China has been one of Vietnam’s largest trade partners. The two-waytrade revenue was estimated at nearly 50 billion USD. By 2015, Vietnamtargets to raise this figure to 60 billion USD and tackle Vietnam’strade deficit from China.-VNA
