Delegates visit a booth displaying products from an enterprise participating in the forum “Digital Transformation - Gateway to the Global Market” in HCM City (Photo: VNA) HCM City (VNS/VNA) - Many small and medium-sized companies (SMEs) have little experience in e-commerce and lack information aboutthe field, experts said at the recent “Digital Transformation - Gateway to the Global Market” forum in HCM City.
Nguyen Thi Phuong Trang, businessdevelopment director at Innovative Hub, the event’s organiser, said there is high demand for online sales of Vietnamese productsand urged SMEs to place products on such platforms.
One of the challenges facing SMEs inusing e-commerce platforms for exports is the lack of quality humanresources.
Training staff in online storedesign, trading options, logistics, payment methods, and global onlinemarkets are all necessary, according to Trang.
Steven Zheng, CEO of Hangzhou SORBusiness Consulting Co. Ltd, said that SMEs need to change their way ofthinking and made quality products for e-commerce, adding that overseasconsumers are interested in Vietnamese products both online and offline.
“Buyers not only want to search foroffline products at shops, showrooms or fairs, but also need to searchfor products online,” he said.
A number of Vietnamese productshave very good quality and extremely competitive prices, butconsumers around the world are not aware of them because they are notavailable online.
Zoe Zuo, managing director of InnovativeHub, said that quality Vietnamese products could reach global buyersthrough online platforms in more than 190 countries.
“Digital transformations can lower thecost and increase the efficiency of businesses, resulting in faster growth,” hesaid.
Experts have said online import and exportactivities of Vietnamese SMEs are expected to increase. The Vietname-business index report found that 32 percent of SMEs haveestablished businesses with foreign partners through online channels.
Joining B2B e-commerce platforms will helpexport enterprises directly approach customers, thereby expanding opportunitiesin the global market and reducing costs of traditional tradepromotions such as fairs and exhibitions.
Companies will also be able to moreeasily open offices in other markets.
A representative from the E-commerceDevelopment Centre (under the Ministry of Industry and Trade’s VietnamE-commerce and Information Technology Agency), said that Vietnameseenterprises have been using online trading floors to find foreignpartners and customers.
For traditional trading platforms, manybusinesses encounter cumbersome procedures and huge expenditureslooking for foreign partners or implementing trade promotion programmes.
On the other hand, online import andexport channels can reduce costs and time for businesses, especially SMEslooking for business partners, carrying out trade promotions, marketingproducts, and implementing transactions and payments, according to therepresentative.
Vietnam is one of the fastest growingeconomies in Southeast Asia, and with a stable governance and ease of doingbusiness, Vietnamese SMEs are likely to succeed in joining the globale-commerce trade.
According to the ministry’s VietnamE-commerce and Digital Economy Agency, e-commerce has had strong growth withthe highest rate of 30 percent in 2018, and revenue rising to 7.8 billion USD from 4 billion USD in 2015.
If the growth rate of 2019 and 2020continues at 30 percent each year, revenue by 2020 would reach 13billion USD./.
“Buyers not only want to search foroffline products at shops, showrooms or fairs, but also need to searchfor products online,” he said.
A number of Vietnamese productshave very good quality and extremely competitive prices, butconsumers around the world are not aware of them because they are notavailable online.
Zoe Zuo, managing director of InnovativeHub, said that quality Vietnamese products could reach global buyersthrough online platforms in more than 190 countries.
“Digital transformations can lower thecost and increase the efficiency of businesses, resulting in faster growth,” hesaid.
Experts have said online import and exportactivities of Vietnamese SMEs are expected to increase. The Vietname-business index report found that 32 percent of SMEs haveestablished businesses with foreign partners through online channels.
Joining B2B e-commerce platforms will helpexport enterprises directly approach customers, thereby expanding opportunitiesin the global market and reducing costs of traditional tradepromotions such as fairs and exhibitions.
Companies will also be able to moreeasily open offices in other markets.
A representative from the E-commerceDevelopment Centre (under the Ministry of Industry and Trade’s VietnamE-commerce and Information Technology Agency), said that Vietnameseenterprises have been using online trading floors to find foreignpartners and customers.
For traditional trading platforms, manybusinesses encounter cumbersome procedures and huge expenditureslooking for foreign partners or implementing trade promotion programmes.
On the other hand, online import andexport channels can reduce costs and time for businesses, especially SMEslooking for business partners, carrying out trade promotions, marketingproducts, and implementing transactions and payments, according to therepresentative.
Vietnam is one of the fastest growingeconomies in Southeast Asia, and with a stable governance and ease of doingbusiness, Vietnamese SMEs are likely to succeed in joining the globale-commerce trade.
According to the ministry’s VietnamE-commerce and Digital Economy Agency, e-commerce has had strong growth withthe highest rate of 30 percent in 2018, and revenue rising to 7.8 billion USD from 4 billion USD in 2015.
If the growth rate of 2019 and 2020continues at 30 percent each year, revenue by 2020 would reach 13billion USD./.
VNA
