For the first time, Vietnamese durians are widely introduced in Sydney, drawing many Australian consumers to come and try the fruit. Australia has been witnessing a growing population of durian lovers. They mostly consume the fruit from Malaysia and Thailand as the countries have managed to build their durian brands. The same tactic should be applied for the Vietnamese fruit to win the choosy yet potential market. According to Vietnamese Consulate General in Australia, Aussie people’s warm welcome for other Vietnamese fruits signal a great potential for durians. Vietnam Trade Office in Australia said it would strive for building a strong brand of Vietnamese durian following the roadshow./.