Vietnamese coffee finds ways to gain foothold in RoK market
Supporting start-ups in building coffee shops in the Republic of Korea (RoK) is among the recommendations by the Vietnam Trade Office in the RoK to help spread the Vietnamese coffee culture in this country, thus contributing to boosting the export of the product.
A Vietnamese coffee shop in the Republic of Korea (Photo: cafebiz.vn)
Hanoi (VNA) – Supporting start-ups in buildingcoffee shops in the Republic of Korea (RoK) is among the recommendations by theVietnam Trade Office in the RoK to help spread the Vietnamese coffee culture inthis country, thus contributing to boosting the export of the product.
Statistics of the General Department of Vietnam Customs showthat in the first two months of 2023, Vietnam earned more than 13 million USDfrom over 6,400 tonnes of coffee it shipped to the East Asian nation.
The RoK is assessed to be the world’s second biggestconsuming market of coffee, with the market scale of around 6.5 billion USD.
Vietnam mainly exports coffee beans, canned coffee andinstant coffee to the RoK. The scale of this segment in the RoK is about 2.5billion USD, while the scope of filter coffee used in shops is much larger,with 4 billion USD.
Vietnamese exporters should pay more attention to this marketsegment, according to the Vietnam Trade Office in the RoK.
However, they are facing difficulties in increasing the export to the Korean market, as Vietnam mainly ships Robusta abroad, while Koreansprefer Arabica.
In addition, Vietnam is also facing considerable competition fromother producers like Brazil, Colombia, Ethiopia, and Guatemala.
This year, the office plans to carry out a wide range oftrade promotion activities such as supporting Vietnamese firms to participatein trade fairs and expos in the host country, strengthening business linkagesin both in-person and online formats, and helping in bringing Korean firms toVietnam.
It also recommends Vietnamese localities,associations and businesses to carefully analyse the Korean market to define appropriateproducts and ensure quality requirements./.
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A Vietnamese coffee shop in the Republic of Korea (Photo: cafebiz.vn) 
