According to the Vietnam National Administration of Tourism, given the slow tourism recovery worldwide last year, domestic agencies took a series of measures which subsequently proved effective in contributing to the country’s overall development after the COVID-19 pandemic. Since March 15 last year, tourism activities have resumed, and the sector has so far recorded encouraging results toward its targets. Last year, about 3.66 million foreigners visited Vietnam, exceeding the yearly target by over 70%. The number of domestic travelers stood at 101 million, much higher than the 85 million arrivals posted in 2019, the year before the pandemic. With its tourism reopening, among the earliest in the region, Vietnam is rated by the World Tourism Organization as one of the countries boasting the most open-door policy in the world. The sector will focus on implementing the Vietnam tourism marketing strategy to 2030 and pending projects on developing smart and community-based tourism./.