The global e-commerce market, valued at nearly 27 trillion USD in 2024, is expected to reach 215 trillion USD by 2033. Vietnam’s favourable policies, rising foreign investments, and growing internet access position it as a regional digital economy leader. E-commerce comprises over 60% of Vietnam’s digital economy, projected to hit 220 USD billion by 2030. The government is fostering a cashless society and implementing a national e-commerce growth plan aligned with the Fourth Industrial Revolution. Vietnam is forecast to surpass its ASEAN peers by 2026 in e-commerce growth. Local platforms like Tiki and Sendo, supported by investors from Japan, the US, and the Republic of Korea, drive the sector. Korean firms like Coupang and conglomerates Samsung and LG are expanding their e-commerce footprint. Vietnam’s skilled workforce further enhances its e-commerce potential./.