At the 2024 Ho Chi Minh City Tourism Festival in April, nearly 400 products and services were introduced to visitors, while the 2024 Vietnam International Travel Mart in Hanoi offered more than 1,000 promotional tours and products. Many businesses have also organised stimulus and discount programmes during summer holidays, and launched many new product lines to attract tourists. The Vietnam National Authority of Tourism forecast that in the coming time, the number of domestic holidaymakers will continue to grow but at a slower pace. The trend of applying information technology, artificial intelligence and digital transformation will promote the formation of new methods of tourism. In the first five months of this year, Vietnam served nearly 7.6 million international holidaymakers, up 64.9% year-on-year./.